ShirleyBarr Scoops Up Ice Cream Account
DALLAS–ShirleyBarr will handle a statewide media promotional blitz in Texas for Dreyer’s Dreamery, the first “super-premium” ice cream brand from Dreyer’s Grand Ice Cream. The upscale category will include flavors like “Chilly Chili,” a combination of vanilla ice cream with a molƒ fudge swirl and spicy nuts, and “Chocolattƒ Truffle Explosion.” ShirleyBarr, located in Houston, previously handled the launch of Dreyer’s products when the Oakland, Calif., ice cream maker entered the Texas marketplace in 1994.
Concrete Pipe Group Picks Gempel Creative
DALLAS–The American Concrete Pipe Association has hired Gempel Creative to design its next advertising campaign. The new series will appear in major industrial trade publications in December. With headquarters in Irving, Texas, ACPA represents manufacturers of precast concrete pipe products in the U.S. and Canada. Gempel Creative is an Irving-based “virtual agency” which uses a consortium of freelance talent to provide marketing communications. Clients include Sterling Commerce, Swiss telecoms Prime Line and Global Access, and SoftMedia Consulting Group.
American Homes Signs With Wheeler
DALLAS–American Homes, a North Texas dealership network that specializes in manufactured housing, has hired Wheeler Advertising to manage its ad account. Arlington, Texas-based Wheeler specializes in developing brand identities for recreational vehicle, marine and automotive dealerships. “This business poses some wonderful opportunities and we are ready to help American Homes in seizing them,” said agency principal Ron Wheeler.
WestWayne to Part Ways With Simmons
ATLANTA–WestWayne has resigned the $6 million Simmons Beautyrest mattress account, effective at the end of 1999. The agency, which first began working with Simmons in 1994, won a 1996 gold Effie for its “Dropping the Ball” television commercial. The agency and client are both based in Atlanta.
Celebrity Awards Creative Duties to Saatchi
NEW YORK–Saatchi & Saatchi here has landed creative duties on Celebrity Cruises, an estimated $35 million account. Lieber Levett Koenig Farese Babcock, through its strategic alliance with Saatchi, will handle the direct portion. The other finalists were WestWayne, Miami, and New York shops Ogilvy & Mather and Bozell.
Hoffman York Gains Another KFC Co-op
ATLANTA–Hoffman York has added to its stable of KFC franchise co-ops. The Louisville, Ky., office of the Milwaukee-based shop has been named agency for the Trade Association of Greater Atlanta, a co-op of KFC franchisees. Other shops pitching were January & Associates, Brentwood, Tenn.; Alan Frank & Associates, Salt Lake City; and DGWB, Irvine, Calif.