Italia/Gal Wins Shoney’s
LOS ANGELES–Italia/Gal here has won the $26 million Shoney’s Restaurants account, following a review. The other finalists were Partners & Shevack, New York, and McKinney & Silver, Raleigh, N.C. Italia/Gal chairman and chief executive officer Ken Gal said the agency plans to hire 17 additional employees and open an office in Nashville, Tenn., to service the account. The shop’s first work for the Nashville-based client breaks in March.
Sony, Y&R Plan U.S. Deal
NEW YORK–Young & Rubicam in San Francisco will handle its first U.S. advertising for Sony Corp., sources said. Y&R currently creates ads in Asia for the Tokyo-based client. Sources said Y&R and Sony executives met in Japan about a month ago to discuss expanding the relationship to the U.S. [Adweek, Nov. 24]. New York-based Lowe & Partners/SMS is Sony’s lead agency in the U.S. Y&R executives declined to comment.
Reviews Roundup. . . Grey Wins Frame-n-Lens
Frame-n-Lens awarded its estimated $5 million account to Grey Advertising’s Los Angeles office after a review that included three other California shops. . . Seattle-based Nordstrom has narrowed the list of contenders for national branding assignments to 8-10 shops nationwide, said sources, including D’Arcy Masius Benton & Bowles, Los Angeles; TBWA Chiat/Day, Venice, Calif.; Messner Vetere Berger McNamee Schmetterer/Euro RSCG, New York; Fallon McElligott, Minneapolis; Citron Haligman Bedecarrƒ, San Francisco; Bates USA, New York and Irvine, Calif.; The Richards Group, Dallas; and The Martin Agency, Richmond, Va. Executives at those agencies declined to comment . . . Goodby, Silverstein & Partners, San Francisco, is among the contenders for Vail Resorts’ $8-10 million account, currently at Kelley/Dexter, Boston. . . Hardee’s Food Systems has narrowed its review for a creative agency on its $80 million account to eight semifinalists, including Team One Advertising in El Segundo, Calif., according to Jim Bishoff, a partner at Los Angeles-based consultancy Strategics. Team One has temporarily picked up creative duties on the business. . . BMW of North America’s Western Region Dealer Association has narrowed its $14 million account review to three California finalists: Kovel Kresser & Partners, Santa Monica; dGWB, Irvine; and incumbent Mendelsohn/Zien, Los Angeles. . . Ogilvy & Mather’s Los Angeles office has dropped out of El Pollo Loco’s review for its $10 million account. . .
The California Egg Commission has narrowed the contender list for its $3 million account to McCann-Erickson, Seattle; Johnson Cogert Strauss, San Francisco; Mering & Associates, Sacramento, Calif.; Mendelsohn/Zien, Los Angeles; and incumbent Evans, Hardy & Young, Santa Barbara, Calif.
For the Record
A photo that appeared in Adweek’s Dec. 15 Western Edition was not that of Bob Hoffman of Hoffman/Lewis, San Francisco. . . Campbell-Ewald, Los Angeles, did not compete in the OrthAlliance review [Adweek, Dec. 15].