Pan Am Hears Final Presentations
ATLANTA–Six agencies, including New York-based incumbent Weller, O’Sullivan, Zuckerman & Lightcap, made final presentations to Pan American World Airways officials last week for the carrier’s estimated $5-10 million account, sources said. Other finalists included Greenstone Roberts of Orlando, Fla., and Miami agencies Beber Silverstein & Partners, Ryder & Schild, TAG Advertising and Turkel Schwartz & Partners. A decision may come as soon as this week.
ITT Sheraton Moves to Ogilvy in Atlanta
ATLANTA–Effective Jan. 15, Ogilvy & Mather here will assume control of the ITT Sheraton North American Division ad account, previously at O&M’s New York office. According to Competitive Media Reporting, the hotel chain spent over $20 million on advertising through September of last year and $31 million in 1996. The transition comes as the client relocates its headquarters from Boston to Atlanta. O&M, Atlanta, was already handling Sheraton’s Four Points Hotels.
Snyder Agrees to Buy Barry Blau & Partners
BOSTON–Barry Blau & Partners, a Wilton, Conn.-based direct marketing agency with more than $485 million in billings, has agreed to be purchased by Snyder Communications of Bethesda, Md. Snyder said it will pay $72 million for Blau, which has offices in Towson, Md., and New York.
Broadus Wins $1 Mil. Ga. Blimpie Co-op Biz
ATLANTA–Blimpie Franchisees of Georgia, the largest co-op in the sandwich chain’s system, awarded its ad account to Broadus & Associates here following a review with fellow Atlanta shops Bockel & Co. and incumbent Basinger & Associates. When the account went into review last fall, it was estimated to be worth $500,000 [Adweek, Nov. 17]. Last week the client pegged the 1998 budget at $1 million. Kirshenbaum Bond & Partners, New York, is Blimpie’s national agency of record.
Hynson Advances to VP at The Reeves Agency
WASHINGTON, D.C.–Bob Hynson was promoted to the newly created position of vice president of creative services at The Reeves Agency in Baltimore. Formerly creative director, Hynson has been with the agency two and a half years.
Accounts Roundup
ATLANTA–Rainmaker in Leesburg, Va., bested undisclosed agencies in a review for the Metropolitan Washington Airports Authority ad account. The business bills $1 million, per the agency. . . Outrigger Hotels & Resorts of Hawaii has chosen Yesawich, Pepperdine & Brown in Orlando, Fla., as its lead agency, after a review. . . Hood & Associates in Atlanta resigned client Oki Telecom of Suwanee, Ga. Hood said the account’s budget had diminished from $3 million to “five figures.” Oki Telecom executives could not be reached.