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Change in Texas Home Loans Spurs Ad Rush DALLAS--A constitutional amendment approved by Texas voters last Tuesday will lift the prohibition against home equity lending in the state on Jan. 1. NationsBank, a client of Temerlin McClain, Irving, Texas, and Texas Commerce Bank, through Houston's McCann-Erickson, were among the first to launch print and radio initiatives the day after the vote. Financial institutions are eager to highlight their lending services in pursuit of the lucrative market. (Texas homeowners now have more than $120 billion in home equity.) Some estimates placed potential advertising spending for the issue at $30 million over the next two months. RC Moves to Blum After 3 Years at GSD&M DALLAS--After nearly a year of inactivity, the advertising account of Triarc Beverage Group's Royal Crown cola has been shifted to Blum/Herbstreith, New York. The account was last handled by GSD&M, Austin, Texas, which picked up the soft drink in 1993, sacrificing a Texas-only account for Coca-Cola in the process. A GSD&M representative said the agency resigned the brand last December. Blum has also taken Triarc's Diet Rite brand from incumbent Harris Drury Cohen of Fort Lauderdale, Fla. Billings for both drinks, shifted without reviews, are estimated at $10 million by Blum. M/C/C Installs Pair in Vice President Roles DALLAS--High-tech marketing agency M/C/C here has promoted creative directors Greg Hansen and Celia Hilton to vice presidencies at the shop. Hansen will hold the title within interactive services and Hilton with creative services. Both will be involved with new business activities, according to the agency. Phoenix's Peter Piper Picks Montemayor DALLAS--Peter Piper Pizza of Phoenix named Montemayor y Asociados in San Antonio to head its Hispanic advertising efforts. Montemayor will handle advertising for television and radio that will launch later this year and early 1998 in Los Angeles, Fresno and Bakersfield, Calif., plus in Arizona markets Phoenix, Tucson, Yuma and Calexico. Assignments also include promotions, special events, store openings, public relations and point-of-purchase materials, according to the agency. Billings were undisclosed. Southwest Air Introduces NFL-Themed Ads DALLAS--Southwest Airlines launched a 30-second NFL-themed television spot via Austin, Texas, shop GSD&M on Nov. 9 to capitalize on its recently inked sponsorship agreement with the National Football League. The agency also created a print ad promoting a contest on the Internet that gives Southwest Airlines travelers a chance to win a trip for 11 people to Super Bowl XXXII in San Diego. The print ad is running in USA Today for the next six weeks, according to a GSD&M representative.

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