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DDB Lands SMU Athletics, Hires Grady
DALLAS–Southern Methodist University’s Department of Athletics here named DDB Needham Dallas its agency of record. The move, made without a review, formalizes a project relationship the parties have had since 1995. DDB will promote SMU’s football and men’s and women’s basketball programs. Billings were undisclosed. To head the business, DDB hired Rob Grady, former director of marketing and promotions at Northwestern University in Evanston, Ill., as account supervisor.
GSD&M Launches New Texas Lottery Ads
DALLAS–GSD&M of Austin, Texas, has introduced the first of three 30-second TV spots for the Texas Lottery.
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