Carmichael Lynch Won’t Defend Lottery
CHICAGO–Carmichael Lynch in Minneapolis has opted not to defend its eight-year hold on the $9 million Minnesota Lottery account, now in review. “It’s been a great relationship, but what they want and what we want are different,” said an agency representative. Lottery officials, which said they would consider applications from agencies outside Minnesota, have not named finalists.

Eli Lilly Doing Direct Response Media Review
NEW YORK–Eli Lilly in Indianapolis is conducting a review to consolidate its $10 million direct response media planning and buying account for several unidentified direct-to-consumer brands, sources said. ADvice & ADvisors here was retained and sent out rfps to agencies, most of them based in New York, sources said. The client intends to consolidate at one agency. The two incumbents are Leo Burnett in Chicago and Creative Media here. According to the questionnaire, the current brand creative assignments will not be reviewed at this time. At press time, it was undetermined whether those agencies would participate in the review. The client and A&A declined comment.

Fallon’s Revolv Takes Interactive Honors
CHICAGO–Revolv, the interactive unit of Minneapolis-based Fallon McElligott, won the most awards–two golds, a silver and a bronze–at last week’s inaugural One Show Interactive Awards, which recognize excellence in interactive advertising. Fallon created Revolv last year as a separate subsidiary, headed by Joe Duffy.

Domino’s Readies TV Campaign for Kids
NEW YORK–Domino’s Pizza, Detroit, is putting $3 million behind a two-month ad push aimed at 6- to 10-year-olds. TV spots, created by Campbell Mithun Esty, Minneapolis, feature a character named Dr. Cravin, a red-haired plastic action figure/mad scientist. The campaign airs in May and June on Nickelodeon, ABC and Fox Kids blocks and the Cartoon Network.

Midas Evaluating Media Buying
CHICAGO–Midas International is contacting agencies here about the media buying portion of its $25 million account, sources said. Foote, Cone & Belding here was awarded creative and national media duties in August, following a review. TN Media has handled Midas’ network TV buying, while the company works with its 12 regional agencies on local market media planning and buying. A Midas representative declined comment.

JWT Pulls Out of Lonestar Review
CHICAGO–J. Walter Thompson here withdrew from contention for Lonestar Steakhouse & Saloon’s $8-10 million account. The agency said the Wichita, Kan.-based client’s decision to reopen the review after hearing presentations from finalists, including JWT, contributed to the decision. Another finalist, McCann-Erickson in Seattle, dropped out three weeks ago.