Barnhart Buys EvansGroup Office
LOS ANGELES–Barnhart/CMI has announced it will acquire the Denver office of EvansGroup. Terms of the deal were undisclosed. The acquisition boosts Denver-based Barnhart’s billings to $25-30 million. Seven of EvansGroup’s 17 staffers, including office president and chief operating officer Kelli McDonald, are moving over to Barnhart.
TN/BJK&E Deal Results in 604 Layoffs
CHICAGO–True North Communications will cut 604 staff positions by the end of 1998 as a result of its acquisition of Bozell, Jacobs, Kenyon & Eckhardt and the restructuring that has followed. TN chief financial officer Don Seeley said the layoffs, which were revealed in TN’s 10-K filing with the Securities and Exchange Commission, are a “nonevent.” He said the cuts are primarily due to Foote, Cone & Belding’s resignation of the Mazda account and Bozell Worldwide’s loss of the Taco Bell business.
Bronfman to Speak at L.A. Ad Club Luncheon
LOS ANGELES–Edgar Bronfman Jr., president and chief executive officer of The Seagram Co., will discuss the role advertising has played in Seagram’s marketing efforts at an Advertising Club of Los Angeles luncheon on April 15 at the Beverly Hilton Hotel in Beverly Hills, Calif.
Reviews Roundup. . . RPA Wins VH1
VH1 has hired Rubin Postaer and Associates to handle creative and media duties for its upcoming $10 million image campaign. The Santa Monica, Calif., agency bested GSD&M in Austin, Texas, in a review. . . Citron Haligman Bedecarrƒ in San Francisco has won an advertising assignment for the personal computer and imaging products of Sony Information Technologies. The client’s previous agency was Winkler Advertising, also in San Francisco. Billings are estimated at $5-10 million. . . Quaker State has eliminated Bozell Worldwide, New York, from the review for its $20 million creative account, sources said. The Irving, Texas-based client is considering whether to hire the other finalist, Leagas Delaney, San Francisco, or take the account in-house. . . Aramark Uniforms, Los Angeles, has launched a review for its $4-5 million business-to-business account, according to sources. Select Resources International, Los Angeles, is conducting the search, said sources.
Adweek Asia Makes Its Debut
NEW YORK–The publication formerly known as Asian Advertising and Marketing has been renamed Adweek Asia as of the April 10 issue. BPI Communications owns the controlling interest in the publication. Published every two weeks, Adweek Asia serves the Pan-Asian advertising, media and marketing communities. It also transmits an email newsletter, Adweek Asia e-news, on alternating weeks. Leslie Burt and Rhonda Palmer remain publisher and editor, respectively. Adweek Asia has a circulation of 11,000.