Harris Drury Cohen Drops Florida Panthers
ATLANTA–Citing “creative differences,” Harris Drury Cohen has resigned as agency of the Florida Panthers. The National Hockey League team in Sunrise, Fla., will conduct an agency search and hopes to name a replacement on the estimated $500,000 account in 60 days. The Fort Lauderdale, Fla., shop held the account for five years.
Labatt’s Sol Beer Will Go to Kirshenbaum
NEW YORK–Labatt USA is expected to tap Kirshenbaum Bond & Partners to handle its $10-12 million advertising account for Sol Beer, sources said. The New York agency prevailed over finalists Carmichael Lynch in Minneapolis and Earle Palmer Brown, also of New York, in a review.
BVK/Meka Bows Latino Campaign for Sprint
ATLANTA–BVK/Meka is launching Sprint PCS’s first holiday advertising campaign aimed at the U.S. Hispanic market. The Miami agency’s $1.5 million effort, which includes a 30-second television spot and a pair of minute-long radio ads, primarily focuses on the Westwood, Kan., telecom’s Free and Clear Plan.
Barkley Picks DLC for Hispanic Creative Help
CHICAGO–DLC Integrated Marketing has been enlisted by Barkley Evergreen & Partners to aid in Hispanic marketing efforts for Payless ShoeSource. The Miami-based DLC will work with the Kansas City, Mo., agency on creative direction for the U.S. Hispanic and Puerto Rican markets. The Topeka, Kan., company handed creative and media planning duties on the $80 million account to BE&P in early December.
Creative Alliance Opens Branch in Windy City
ATLANTA–Creative Alliance has established a new company in Chicago called The January Group. Seven employees, all formerly with the city’s Lois/EJL agency, staff the arm of the Louisville, Ky., shop. They will serve ex-Lois clients, including a pair of Midwest KFC franchisees.
Memphis PR Firm to Tout Arkansas Shop
DALLAS–Cranford Johnson Robinson Woods has hired McNeely Pigott & Fox to boost awareness of the agency outside its traditional markets. MP&F’s Memphis, Tenn., office will assist the $75 million Little Rock, Ark., agency in becoming a “super-regional” firm targeting mid-level accounts in Texas, Missouri, Tennessee and the Southeast. CJRW is the largest agency in the three-state Arkansas, Louisiana and Mississippi market, with clients including Alltel, Tyson Foods and the Arkansas Department of Tourism.
Serta Mattresses Ready to Name Doner
CHICAGO–Serta Corp. is expected to award its $20 million account to Doner, sources said. The Lisle, Ill.-based mattress maker split with Publicis & Hal Riney in June. Company and agency officials declined comment. Contenders included Grey Advertising in New York and Chicago shops DDB and Cramer-Krasselt. Serta is the third major bedding manufacturer to change agencies this year.