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- No Nonsense Is Headed for McKinney ATLANTA--No Nonsense panty hose will name McKinney & Silver winner of its $9-15 million ad account, according to sources. Representatives for the two finalists seeking the company's long-dormant business, McKinney of Raleigh, N.C., and The Martin Agency in Richmond, Va., had no comment. The Greensboro, N.C.-based client did not return calls by press time. - Akamai's Team Approach Includes Smith BOSTON--Smith & Associates has been named lead creative agency for Akamai Technologies. The Stevenson, Md., shop is one of several replacing TFA/Leo Burnett Technology Group here. The Cambridge, Mass., e-commerce company tapped Corporate Graphics, Boston, for interactive marketing. Rare Medium, Dallas, and Dynamind, New York, will work on Web design. Carat Freeman, Newton, Mass., retains media buying. Ad spending was not disclosed. - Arnold Introduces PNC Bank Branding Push NEW YORK--PNC Bank is launching a $25 million national branding effort from Arnold Communications. The initiative from the McLean, Va., agency includes a new logo, a new name--The PNC Financial Services Group--and new positioning "The thinking behind the money." A marketing campaign, breaking March 15, includes print, TV and a new Web site, www.pnc.com. Print and TV ads show items morphing into dollar bills as people think about business, home-buying and wedding expenses. The Pittsburgh-based client moved its account to Arnold in October 1999, less than a year after awarding it to Doner in Southfield, Mich. - Tinsley Advertising Still Holds the Keys ATLANTA--Tinsley Advertising has been awarded a contract extension by the Monroe County Tourist Development Council. The Miami shop enters its 15th year as agency for the region, which includes the Florida Keys and Key West. Tinsley president Jim Flanagan said spending exceeds $6 million a year. Competitive Media Reporting cites a decrease in spending from $1.3 million in 1998 to $543,000 through November 1999. - Shoney's Marketing VP Exits in Mid-Review ATLANTA--Shoney's Restaurants senior vice president of marketing Kent Smith has left the chain, a company representative confirmed. Smith was leading Nashville, Tenn.-based Shoney's $10-15 million review. Italia/Gal, Los Angeles, has indicated it will defend. - Boston CD Moves to RTCdirect in D.C. ATLANTA--RTCdirect has hired Jerry Shapiro as executive creative director. Before joining the Washington, D.C, shop, Shapiro was creative director for Bronnercom in Boston. - Florida Toyota Dealers' Hispanic Biz in Play ATLANTA--The Association of Southeast Florida Toyota Dealers is hearing pitches from five agencies for its estimated $2 million Hispanic account this week. Two Hispanic and three general market shops are vying for the business, which will be awarded by the end of March.

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