A RD/Fox Plans Creative Presence in Dallas
DALLAS–Creative hot shop RD/Fox is scouting locations in Dallas to open its first facility outside of San Francisco. Originally conceived as an account service location to work with former advertising client Adams Golf (now with Temerlin McClain in Irving, Texas), RD/Fox has entered several undisclosed local pitches in a bid to gain a foothold in the market. “We see our ability to stand out among our competitors here first and foremost,” said RD/Fox executive vice president Erik Ritchie. Paula Golway, most recently with Marketing Resources of America in Kansas City, will head the new office.
A Dieste Wins Salomon Smith Barney
DALLAS–Investment banking and securities brokerage Salomon Smith Barney has selected Dieste & Partners its first Hispanic agency of record. “They seemed more sophisticated than most of the agencies we saw whose advertising was geared more towards consumer goods and packaged goods,” said Salomon senior vice president and director of targeted marketing Mindy Ross. Other finalists were VRM, Siboney USA and The Bravo Group, all New York, and The IAC Group, Miami. Annual billings were not disclosed. Dieste will handle creative at its Dallas headquarters and service the client through its Manhattan office.
A BBDO Houston Lands New Assignments
DALLAS–BBDO Houston recently landed major new business accounts that will increase billings by almost 20 percent. Assignments for the agency include the Corterra Polymers business of Shell Chemical Co., Cooper Industries, OfficeDomain and a national radio campaign for Pizza Hut. Although Pizza Hut is currently a client of BBDO New York, BBDO Houston had to best three other agencies to win the project.
A Coral Energy Chooses Bates Churchill
DALLAS–Bates Churchill Advertising, a unit of Bates Southwest, has won the advertising account of Coral Energy. The affiliate of Shell Oil Co. provides natural gas, power and financial services to industrial customers. Both the client and agency are based in Houston. Annual billings were undisclosed.
A Friendly Taps Creative, Media Partners
BOSTON–Friendly Ice Cream has named Terry Heffernan Films to handle production chores on an upcoming broadcast advertising campaign that will hit the airwaves in March. A client representative called the move “an interim step” that will enable the restaurant chain to launch new television commercials next month. Spending is in the $15-20 million range. The Wilbraham, Mass., client has placed its agency of record, Berry-Brown Advertising in Dallas, on notice, and will end that relationship in May. For now, San Francisco-based Terry Heffernan Films will work with freelancers to craft the upcoming advertising push. The search for a full-service creative agency is “on hold” until at least the summer, the company representative said. Also, media chores have been moved from WFofR in Richmond, Va., to Advantage Media in Lakewood, Colo.