– McGregor Headed for McCann Post
LOS ANGELES–Ian McGregor, evp/managing director of Campbell-Ewald’s Los Angeles office, is expected to take a new post at McCann-Erickson, another Interpublic Group agency, according to sources. McGregor could not be reached for comment at press time.
– InterTrend Takes Northwest to Chinese Americans
LOS ANGELES–InterTrend Communications, Torrance, Calif., has launched the first ever Northwest Airlines campaign targeting the Chinese American community. Ads will run online and in traditional media.
– Reviews Roundup … OCR Narrows to 3
The Orange County Register narrowed its review to three agencies: Colby Effler & Partners, Santa Monica, Calif.; Bates USA West and DGWB, both Irvine, Calif. A selection is due this week. Select Resources International, Los Angeles, is the consultant. … also narrowed to three shops: Amazon, San Francisco, WongDoody and McCann-Erickson, both Los Angeles. SRI is the consultant.
– Accounts Roundup … Citron Picks Up a Pair
Citron Haligman Bedecarrƒ has won two new accounts: the $10-15 million account and a branding campaign for Business 2.0 magazine. Billings for the latter are undisclosed. … Visual search engine tapped TackleBox, San Francisco, to design a branding campaign. Billings are estimated at $12 million. … Hoffman/Lewis, San Francisco, will design an ad campaign for, a Web site for friends and families of the disabled. The account is worth $7 million. … Pickett Advertising, San Francisco, won two new accounts worth a combined $7 million: e-commerce site and Academic Systems, which provides multimedia instruction for entry-level college courses. … The Ballpark, Santa Monica, Calif., was tapped to handle radio campaigns for the Los Angeles Philharmonic and the Hollywood Bowl. … tapped The Young Co. for a public relations and Internet marketing campaign valued at $2 million. The Santa Monica, Calif., agency will launch the effort next week. The Santa Monica-based client provides Internet-based transaction services to online merchants.
– Onward and Upward
FCB Worldwide has promoted Barbara Thompson, Raymond Arguello and Scott Penniston in its media department. Thompson will now serve as vice president, media director for the new FCB Southern California, Irvine, Calif., while Arguello and Penniston were named vice presidents, associate media directors. … Jon Whitman joined Philip Johnson Associates as creative director in San Francisco. Previously a senior art director at crosstown Publicis Dialog, Whitman will oversee PE Biosystems and help spearhead new-business development.
– For the Record
Media planning and buying for the ampm mini-market chain is handled by Initiative Media North America [Adweek, March 20]. … The lead agency for the Callaway Golf Co. golf club account is Dailey & Associates, West Hollywood, Calif. Matthews/Mark, San Diego, handles advertising for Callaway golf balls [Adweek, March 20].