A Cambridge Technology Partners With A&G
BOSTON–Allen & Gerritsen has been tapped to help Cambridge Technology Partners forge a brand identity and compete against better-known rivals. Watertown, Mass.-based A&G beat out Gearon Hoffman and Pagano Schenck & Kay, both Boston, in a review run by consulting firm Pile and Co. There was no incumbent for the account, which is budgeted at $4-5 million. The Cambridge, Mass., client wants to position itself as a partner for companies looking to grow through e-commerce initiatives, said Mick O’Brien, creative director of A&G.

A Hill, Holliday Adds Bowstreet
BOSTON–Chalk up another victory for Hill, Holliday, Connors, Cosmopulos. Bowstreet, the privately held e-commerce software developer in Portsmouth, N.H., last week tapped the Boston shop for its first branding initiative. Billings were estimated at $10 million and the account will be managed by senior vice president Jean Manasian.
A Rockport Picks AG Worldwide for Fall Campaign
BOSTON–The Rockport Co. has selected AG Worldwide to launch a branding campaign this fall. New York-based Arnell won the $7 million account after a five-month review that included DiNoto Lee, New York; Roche Macaulay & Partners, Toronto; and other undisclosed shops.
A Anthem Cuts O&P, Others From National Review
BOSTON–O’Neal & Prelle, Hartford; Northlich Stolley LaWarre, Cincinnati; and Ogilvy & Mather, Chicago; have been cut from the $10-12 million Anthem Blue Cross/Blue Shield review. O’Neal & Prelle handled advertising in Connecticut until the Indianapolis, Ind.-based insurer decided to consolidate ad accounts. Remaining in the review are: Midwest incumbent HMS Partners, Columbus, Ohio; Bates Midwest, Indianapolis; and Wyse Advertising in Cleveland.

A Mintz & Hoke Breaks Fabled Radio Spots
BOSTON–The hare wins the race and buys the home of his dreams by getting a quick mortgage in the first ads from Mintz & Hoke for, the online mortgage service of Webster Bank in Waterbury, Conn. The three 30-second radio executions will run in five markets for five weeks. Print ads will follow.

A Roundup: Review for TeleGea, ‘Phoenix’ Now Free
BOSTON–Three agencies are competing for Waltham, Mass.-based’s public relations account: Brodeur Worldwide and BSMG, both Boston, and Mullen of Wenham, Mass. Pile & Co., Boston, is conducting the review … Online ad manager BURST! Media of Burlington, Mass., has received $15 million in financing from Boston-based Summit Partners … Aquent, a Boston
placement firm for creative professionals, will host the first New England Web Design Awards 6 p.m. Thursday at Avalon, 15 Lansdowne St., Boston. Call (617) 535-5072 for more information … The Boston Phoenix will begin free distribution of its 105,000-circulation weekly newspaper March 3. It is one of the last of the 120 alternative newspapers in the U.S. to do so