A Snyder, Berenson Settle Lawsuits
BOSTON–Snyder Communications and the partners of the former Berenson, Isham & Partners last week reached a confidential agreement settling lawsuits the parties had filed against each other. Snyder had claimed Paul Berenson and Carolyn Isham misrepresented the earnings potential of their small shop when it was rolled into Snyder-owned Wickersham Hunt Schwantner in late 1998. Berenson and Isham countersued, alleging mismanagement by Wickersham Hunt officials. Attorneys for both sides declined to disclose the terms of the settlement.
A McKay, Ground Round Say Goodbye
BOSTON–McKay Communications will part ways with Ground Round Restaurants in late February, an account it added one year ago. The agency is choosing to end the creative-only relationship based on “the time spent [working on the business] versus the amount of income” generated, said McKay official Joe Burnieika. Ground Round executives did not return calls. Blitz Media, Natick, Mass., handles buying chores, billed in the six figures.
A3 Shops Pitch Andover Bank
BOSTON–Andover Bank is mulling three finalists in an effort to replace Gearon Hoffman on its $500,000-1 million account. In the pitch are Clarke Goward, Boston, Lane Advertising, Salem, Mass., and Tomlinson, Newburyport, Mass., a client official said. A decision is expected in two weeks.
A Deutsch Boston Withdraws From Gomez Pitch
BOSTON–Deutsch Boston has withdrawn from the review for Gomez Advisors’ $8 million ad account. Still in contention are Heater Advertising and Modernista!, both in Boston. “With the opportunities we have coming to us,” said Deutsch Boston official Kathy Kiely, “we decided to walk away from this one.” Lincoln, Mass.-based Gomez provides financial analysis of e-commerce companies and has worked with Partners & Simons, Boston, and Pro Media, Natick, Mass.
A Fidelity Shakeup: Cone Leaves
BOSTON–Executive changes at Fidelity Investments are not expected to immediately affect the company’s relationship with lead agency Hill, Holliday, Connors, Cosmopulos, industry sources said. Steve Cone resigned as president of retail and corporate marketing; Gail McGovern was promoted. Cone, largely credited with putting a new face on the mutual-funds company during his three-year tenure, has taken a marketing post at Citi Asset Management Group, a unit of Citibank, in New York.
A Fleishman-Hillard Acquires Lois Paul & Partners
BOSTON–Omnicom Group-owned Fleishman-Hillard has acquired Lois Paul & Partners. The Burlington, Mass.-based technology communications firm will become part of a new subsidiary in St. Louis called Technology Consulting Worldwide (TCW). Terms were not disclosed. Lois Paul, who remains president of the 14-year-old company, joins TCW’s board of directors. The firm will not be integrated with other TCW companies but collaborate with them. Lois Paul has 150 employees and posted $16.2 million in revenue last year. Other TCW firms include UpStart Communications and Upstream Consulting, both San Francisco