– LatinWorks Debuts With Miller Genuine Draft
DALLAS–Miller Genuine Draft has launched three Spanish-language TV spots via new roster agency LatinWorks. The Austin, Texas, shop, headed by former Anheuser-Busch executives Manny Flores and Alejandro Ruelas, extends the general market “Genuine opportunity” campaign with ads in which a quick-thinking, beer-drinking guy uses Miller Genuine Draft to get some female attention. The ads are airing on Univision and Telemundo. The Milwaukee-based client continues to work with Uno Comunicaciones, a unit of Square One here, for Hispanic marketing of its other brands.
– Interactive TV Group Goes to GSD&M
DALLAS–Digital television company ACTV has hired GSD&M for an initial branding campaign. The client makes software that synchronizes TV programming with Internet content delivery, enabling television programmers to direct relevant Internet content to customers’ computers as they watch TV. According to Hoover’s Online, the New York company is also developing “individualized television,” which allows viewers to choose camera angles, find additional information and request instant replays. Estimated billings for the Austin, Texas, agency were not disclosed.
– Launch Partnership Takes Off at Temerlin
DALLAS–Temerlin McClain’s wholly owned subsidiary, Socket, has renamed itself the Launch Partnership to reflect its focus on working with startup companies. “We kind of see ourselves as a brand SWAT team,” said Launch partner Jim Weber. “We’re looking to start from ground zero,” particularly with e-business clients. Current clients of Irving, Texas-based Launch include American Airlines Center and the Dallas Zoo.
– Richards Group Adds Harold’s Stores
DALLAS–Harold’s Stores, an upscale apparel chain for men and women, has hired The Richards Group as the first agency in its 52-year history. Headquartered in Norman, Okla., Harold’s operates 52 stores in 22 states. The Dallas shop will be responsible for advertising, public relations and Internet projects.
– Long John Silver’s Expands Agency Pool
ATLANTA–Long John Silver’s is talking with at least seven agencies, according to sources, for the creative portion of its $35 million account. Three new shops have been identified by sources as Crispin Porter & Bogusky, Miami; Campbell Mithun Esty, Minneapolis; and Campbell-Ewald, Warren, Mich. Fallon McElligott, Minneapolis; Temerlin McClain, Irving, Texas; and Italia/Gal, Los Angeles, had been identified earlier. Doe-Anderson Advertising and Public Relations, Louisville, Ky., will not defend.
– SiboneyUSA Gets Quaker State Assignment
DALLAS–Pennzoil Pennzoil-Quaker State Co. selected SiboneyUSA last week to handle its first Hispanic advertising for the Quaker State brand. “If we had champagne around here, we’d be drinking it,” said Siboney president Tory Syvrud in Dallas. “But one of our clients is Jose Cuervo, so we’re drinking that.” Billings for the Houston-based client were not disclosed.