McDonald’s Is Out of Super Bowl
CHICAGO–McDonald’s has decided not to buy time during this year’s Super Bowl telecast, said Larry Zwain, svp of marketing at the Oak Brook, Ill. company. The chain had considered a return to the game this summer, and lead agency DDB presented creative ideas. Zwain said it came down to a “timing issue,” with the game in conflict with a February promotion McDonald’s has planned with the Walt Disney Co. He declined to give details on that promotion.
Chevy Breaks Hispanic Effort
DETROIT–General Motors’ Chevrolet division breaks a TV and print campaign this week for the new Impala geared toward the Hispanic market. The campaign, from Accentmarketing, Coral Gables, Fla., emphasizes the joy of driving the Impala as well as the car’s tradition and heritage–both of which are important to Hispanic buyers.
SRK Promotes Kelson Pediatric Partners
CHICAGO–Sturm Rosenberg King & Co. here will create trade and consumer ads for a new Web site from Kelson Pediatric Partners. The Hartford, Conn., company will put about $5 million behind a campaign for, which will be launched this week. SRK won the account without a formal review.
International Home Foods Leaves NSL
NEW YORK–International Home Foods is searching for an agency to handle its Pam Cooking Spray and Gulden’s Mustard brands, which account for combined billings of $13 million. Parsippany, N.J.-based IHF’s contract with incumbent Northlich Stolley LaWarre of Cincinnati expired in September. A NSL representative said the agency won’t participate in the review.
WCJ Picks Up Applebee’s
CHICAGO–Wunderman Cato Johnson, Chicago, has been awarded promotion and merchandising duties for Applebee’s International. WCJ is already working on holiday promotions for the Overland Park, Kan.-based restaurant chain. Managing director Steve Zammarchi said a past working relationship with the Applebee’s marketing director helped the agency win the account. FCB Worldwide won the advertising account in July. Wyse Advertising in Cleveland had handled previously.
Burnett Withdraws From Hefty Review
CHICAGO–Leo Burnett here dropped out of the review for Tenneco Packaging’s $12 million Hefty brands business. The agency and the Lake Forest, Ill., company were not a good fit, according to agency officials. Remaining in the review are Euro RSCG Tatham, J. Walter Thompson and Ogilvy & Mather, all Chicago.
FCB Wins Coleman Co. Account
DETROIT–FCB Worldwide has emerged the winner in a $2 mil. review for the Sunbeam-owned outdoor products manufacturer Coleman Co., Wichita, Kan., sources said.