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Philips Readies $100 Mil. Global Campaign
NEW YORK–Dutch electronics giant Philips Consumer Electronics will launch a $100 million global brand campaign, its first ever, via Messner Vetere Berger McNamee Schmetterer/Euro RSCG here. The push starting Sept. 14 includes TV and print advertising as well as sponsorships and promotions. The campaign will aim to build awareness for Philips’ digital
devices and will continue the tagline, “Let’s make things better.”

P&G Preparing Global Restructuring
CHICAGO–Procter & Gamble said it will soon disclose a new global operating structure based on product lines rather than geographic regions. The move is intended to “encourage greater speed, innovation and flexibility,” the company said. P&G also said the new structure will “streamline” its corporate staff in alignment with the structure of its new business unit. The company’s goal is to double its business–$37 billion last year–within 10 years.
Riney In Line to Win Canadian Club
CHICAGO–Allied Domecq is expected to assign creative duties on its $5-10 million Canadian Club brand to Publicis & Hal Riney, San Francisco. Sources said Doe-Anderson, the other finalist, did not win the business. The Southfield, Mich.-based client and the agencies last week said no decision had been made. Incumbent DDB Needham, New York, did not participate in the review.

BBDO’s Wheldon Departs
NEW YORK–David Wheldon has resigned as president of BBDO Europe. Jean-Michel Goudard, president, international for BBDO Worldwide, will take the additional role of European chairman and assume Weldon’s duties. Goudard will oversee regional operations, working with European management and worldwide chairman and chief executive officer Allen Rosenshine. The president’s post will remain vacant. Future plans for Wheldon, who moved in 1996 to the lead Pepsi-Cola agency from a top ad job at Coca-Cola, were not disclosed.

Account Activity
McCann-Erickson Southwest, Houston, landed the $12 million Texas Department of Economic Development tourism account, unseating 10-year incumbent GSD&M, Austin, Texas TBWA Chiat/Day in New York has landed creative and media duties for Seagram’s Gin after a review that sources said included Rush Media and The Chisholm-Mingo Group, both New York. Billings are estimated at $5 million The Seiden Group, New York, was tapped as lead creative shop for Weight Watchers International’s North American weight loss services business, after working on projects for the past eight months Citing increased activity from existing clients, The Richards Group, Dallas, withdrew from contention last week for the $3-5 million account of Trex Co. in Winchester, Va.