Arnold Eyes Beachhead in the U.K.
BOSTON–Snyder Communications is close to finalizing the purchase of an undisclosed agency in the United Kingdom, likely to be administered by its Arnold Communications unit in Boston, sources said. The deal could be announced as soon as this week. Snyder in Bethesda, Md., declined comment. Arnold chairman Ed Eskandarian, who has long sought a European presence and is believed to be heading the acquisition, declined comment.
Agencies Prepare for Lite Showdown
CHICAGO–Fallon McElligott, Minneapolis, will “fight like hell,” said one source, to retain creative duties on Miller Brewing’s Miller Lite, now in a toss-up between that shop and roster agencies Young & Rubicam, New York, and Wieden & Kennedy, Portland, Ore. Sources confirmed Miller has put the struggling brand into review, unhappy with Fallon’s offbeat “Miller Time” campaign [Adweek, Nov. 9]. Leading Y&R’s pitch, sources said, are three executives who worked at BBDO in Toronto, which handled the successful 1994 launch of Miller’s Red Dog beer. Strategic presentations are in mid-December, creative showings a month later, sources said. Media buying remains at Starcom Media Services. Miller spent $150 million on Lite last year, per Competitive Media Reporting.
Mining Co. Considers Agency Search
NEW YORK–Internet search engine Mining Co. has contacted at least six agencies about its estimated $20 million ad account, sources said. Creative and media are believed to be in play. It is unclear if incumbent Frierson Mee + Kraft here is participating. “We’ve taken the Mining Company from a startup with zero recognition to the No. 8 ranked news/information/entertainment site in less than a year. If they want to shop, let them,” shop president John Frierson said. John Caplan, senior vice president, marketing at the client, declined comment.
Account Activity
Kellogg has added The Martin Agency, Richmond, Va., to its roster, ending a contest for new ideas on cereal that began Sept. 1. Kellogg shops Leo Burnett and Burrell Communications, both Chicago, and J. Walter Thompson in New York; and non-roster agency Ammirati Puris Lintas, also New York, were considered. Billings were not disclosed. Sources said Martin will work on a “positioning assignment” Consultancy Bedford Group has issued questionnaires in a $70 million review for an unidentified financial services client, sources said. Principal Jane Bedford would neither confirm nor deny a review Dairy Farmers of America, Kansas City, Mo., named BBDO, Chicago, to handle its estimated $15 million account Goodby, Silverstein & Partners won an estimated $10-15 million task from Dreyer’s Grand Ice Cream, Oakland, Calif., after a review of nearly 20 shops. Russell Athletic restarted an agency search for its $10 million account, sources said. Its last shop was BBDO, New York Bayer Corp. and Pursell Industries of Sylacauga, Ala., confirmed last week they are talking to shops about a jointly developed pesticide to launch next spring.