– Ground Zero Plans a Big Apple Office
LOS ANGELES–Ground Zero is eyeing an expansion into New York. The Marina del Rey, Calif., shop, known for its work for ESPN2 and Virgin Cola, is eyeing office space in the Big Apple, and agency chairman Jim Smith said he expects to open an office there by the end of the first quarter. The satellite, to be called Ground Zero, New York, will be headed by agency president Andrew Gledhill and creative partner Kirk Souder.
– First Union to Take ‘Financial World’ Off TV
ATLANTA–First Union National Bank has cut its advertising budget and will halt its ‘Financial World’ TV campaign as it “moves into other channels,” said Sandra Deem, vice president of corporate relations. The elaborate, expensive campaign was created by Publicis & Hal Riney, San Francisco, and was a pet project of Hal Riney himself. The Charlotte, N.C., corporation will continue the “Financial World” theme in print ads, direct mail, collateral and on-site advertising, she said, but will halt TV, “at least for now.” Deem declined to provide budgetary figures. The company spent $42 million on advertising in 1998 and $68 million through September of 1999, per Competitive Media Reporting.
– TBWA/C/D Breaks Olympics Campaign
LOS ANGELES–TBWA/Chiat/Day this week launches an emotional $150 million global ad campaign on behalf of the International Olympic Committee. TV spots invite viewers to “Celebrate humanity,” with inspiring music and footage from past Olympic athletes, including Jesse Owens, who shined at the 1936 Olympic Games in Berlin. The Switzerland-based IOC will unveil the ads at a Tuesday press conference. The campaign will run worldwide through this summer’s Olympics in Sydney, Australia.
– Western Scoops Baskin-Robbins Media
LOS ANGELES–Ice cream chain Baskin-Robbins has appointed Western Initiative Media Worldwide its media agency of record. The company returns to Western, Los Angeles, which handled the account from 1985-92, from Deutsch/LA. Billings are estimated at $15 million. VitroRobertson, San Diego, handles creative.
– Callaway Wines Narrows to 4 Groups
LOS ANGELES–Callaway Wines narrowed its search to four California shops. Colby Effler & Partners, Santa Monica; Houston Helm Fattal & Collins, Marina del Rey; Open Minds, Laguna Beach, with the Ponzi Group, Trabuco Canyon; and Fernandez Sproul/Marc, San Francisco, are vying for the Healdsburg, Calif., winery’s $5-6 million account.
– Onward and Upward
Craig Tanimoto, an associate creative art director and senior partner at TBWA/Chiat/Day, is joining Siltanen & Keehn as an art director/director. Tanimoto had worked on Apple’s “Think different” campaign. … Web site and banner agency McMahon.Net (formerly Left Field) hired Alan Burgis as general manager. Burgis joins the 82-employee San Francisco upstart from crosstown agency Goldberg Moser O’Neill, where he was evp/client services director.