Frito-Lay Adds Chicago Shop to Promo Roster
CHICAGO–Although it consolidated most advertising responsibilities last week at New York’s BBDO Worldwide, snack food maker Frito-Lay of Plano, Texas, has added a new promotions partner to its agency roster. According to sources, Frito-Lay has brought Frankel & Co. on board to handle all promotional marketing for the Cracker Jack brand it acquired last year from Borden.

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