Lee Clow: ‘Hard Attitude for Hard Jeans’
SAN FRANCISCO–“Hard jeans need to have a hard attitude” is Lee Clow’s take on TBWA Chiat/Day’s first TV work for Levi Strauss & Co. About half a dozen attitude-heavy spots from the agency’s San Francisco office broke last week, focusing on Levi’s hard, dark jeans.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in