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'La Vida Loca' Hits Dieste & Partners DALLAS--Dieste & Partners is producing a series of Spanish-language advertisements for client Pepsi-Cola featuring popular Latino singer Ricky Martin. The teen idol will be featured singing the Pepsi tagline, "Joy of cola," or "Goza el sabor," in the Dallas agency's television and radio commercials starting in October. The campaign also includes a supporting print component. In addition, Pepsi has signed on as a main sponsor of Martin's North American tour, scheduled to start Oct. 21 in Miami. GSD&M Acquires Branding for How2HQ DALLAS--GSD&M has won the $15 million brand advertising account of How2HQ, a network of lifestyle and self-help Web sites. The Austin, Texas-based agency beat out finalists The Richards Group in Dallas and Ground Zero in Santa Monica, Calif. Spending for the account is expected to double next year as How2HQ, headquartered in Dallas, seeks to differentiate itself from numerous other dot-com enterprises. Jobs.com to Boost Billings at Rizzuti.com DALLAS--Rizzuti.com expects to see a jump in billings from client jobs.com following CBS Corp.'s acquisition last week of a 38 percent equity stake in the employment Web site. CBS paid for its share with $62 million in free advertising across its media properties for five years. "This has put a pretty important new twist to the program," said agency president John Rizzuti, who added that previous media spending was planned at $10 million annually. The Carrollton, Texas, shop will create jobs.com's inaugural television spots and will extend a local billboard campaign nationwide. Garcia LKS Contends for Health Network LOS ANGELES--The Health Network (formerly Fit TV and American Health Network) is discussing its account with Garcia LKS, said a source. Billings are undisclosed. Kovel/Fuller here previously handled the Los Angeles-based account on a project basis, according to a source. Garcia LKS of San Antonio is being considered for the company's consumer and trade advertising. Bedford Group to Conduct Powertel Review ATLANTA--The Bedford Group has become the review consultant for Powertel's $15 million account, according to sources. The client has decided to expand its search nationally, and has reached out to at least one Chicago shop, sources said. Atlanta incumbent Pollak Levitt & Nel Advertising has indicated it will defend. For the Record The Dell Refurbished account that was awarded to Makos Advertising, Marketing and Design in Austin, Texas, had been at Ammirati Puris Lintas in New York on a project-only basis and was not part of that agency's contract as reported [Adweek, Aug. 16]. The Dell Refurbished business is valued at $2 million.

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