African American Shop Opens in Dallas
DALLAS–Urban Village Advertising, an agency specializing in the African American market, has begun operations in Dallas. Founder Tony Scott, formerly the creative director at Pro-Line Hair Products in Dallas, a $60 million manufacturer and marketer of ethnic hair care products, said he established Urban Village “to up the level of quality, service and professionalism among African American agencies.” The agency’s first creative assignment will be the launch of an all-natural hair care product series on behalf of Pro-Line.
The Richards Group Wins Eskimo Pie
DALLAS–Eskimo Pie Corp. of Richmond, Va., has selected The Richards Group in Dallas as its agency following a review that initially included 14 contenders. The agency’s first task will be to rejuvenate the Eskimo Pie ice cream bar, which was created in 1921. “The brand name has a strong emotional connection with millions of consumers who grew up eating Eskimo Pies,” said agency founder Stan Richards in a statement. “We are thrilled to work to extend that connection to a new generation of consumers.” Spending on the Eskimo Pie brand last year amounted to $650,000, according to Competitive Media Reporting.
Space Center Chooses Bates Churchill
DALLAS–Space Center Houston has chosen Bates Churchill Public Relations in Houston, a unit of Bates Southwest, to handle media relations and special events promotions. Annual billings for the account were not disclosed. Affiliated with the Johnson Space Center in Houston, Space Center Houston depicts the history of NASA’s manned space flight program through exhibits, an Imax theater and behind-the-scenes tours of the Johnson Space Center.
One Hilton Leads to Another for Zehnder
NEW ORLEANS–Zehnder Communications here has been named agency for the Hilton Lakes Executive Conference Center near the Dallas-Fort Worth airport. The account is the second Hilton property that the 3-year-old agency has signed in the past year. Zehnder won the Hilton New Orleans account last fall. Its work on that $500,000 account led to the Dallas referral, agency principal Jeff Zehnder said. Budget figures were not available for the new account, but industry observers estimated it could approach $750,000. Zehnder will be responsible for creative development, media buys and public relations for the Texas facility.
Long Haymes Carr Breaks Hanes Campaign
ATLANTA–Hanes introduces a new tagline, “Hanes be you,” to replace 1991’s “Wait ’til we get our Hanes on you” this week in new television and outdoor ads from Long Haymes Carr. The national effort is the first under chief creative officer Mylene Pollock since she came aboard in March. Some ads will feature Michael Jordan in an as yet undisclosed role. The agency and client are both based in Winston-Salem, N.C.