Burnett in Line for 2 Online Accounts
CHICAGO–Leo Burnett here is expected to win ad duties for ToysR, a San Francisco-based subsidiary of the toy retailer, sources said. Billings were not known, but the Paramus, N.J.-based company said it intends to become the “clear leader” in the online toy market. Earlier this year, Toys R Us awarded Burnett and Starcom Worldwide its $70 million retail ad account. Separately, online art retailer is expected to assign its $15-20 million account to Burnett, sources said. The Lake Forest, Ill., company’s vice president of marketing, Michael Kahn, said a decision should be finalized this week but declined to name a leading contender. Competing for the business were Ogilvy & Mather in Chicago; Mullen in Wenham, Mass.; and Messner Vetere Berger McNamee Schmetterer/Euro RSCG, New York.
DDB Worldwide Bags Flowers, Bears
CHICAGO–DDB Worldwide here was awarded FTD’s $40 million account over review finalists Cramer-Krasselt and Ammirati Puris Lintas, both Chicago. The account includes media and creative. It also covers FTD’s corporate account and its Internet division,, a company representative said. Incumbent Doner, Southfield, Mich., was not involved in the pitch. Separately, DDB’s Beyond DDB unit was awarded ad duties for the Chicago Bears football team.
Gambrinus Talking to Promo Shops
DALLAS–Beer importer The Gambrinus Co., San Antonio, Texas, is holding a review for its national promotions account that includes Midwest shops.
Gambrinus director of marketing Ron Cristesson declined to characterize the process as a review but confirmed, “We’re looking to expand our promotions and are taking a look at the year 2000.” Gambrinus is the eastern U.S. importer of Corona Extra, Corona Light, Modelo Especial, Negro Modelo, Pacifica and Moosehead Lager.
Account Movement Results in O&M Layoffs
CHICAGO–Ogilvy & Mather cut its staff here by 10 people, or five percent, last week. The agency restructured to better reflect client revenues, an O&M representative said. After resigning Sunbeam in 1998 and splitting with Navistar in February, a reduction in staff was needed, the agency said. Pink slips were handed out in media, account services and creative.
FCB Restructures Creative, Names Group Heads
CHICAGO–Foote, Cone & Belding here has restructured its creative department into four groups. Named to head the groups as executive group heads were senior vice president Chuck Rudnick and executive vice presidents Dave Moeller and Bob Dreveny. A fourth executive group head will be named later. All report to executive vice president and executive creative director Jonathan Harries. New group heads at the agency are senior vice presidents Tom Mackeckney, Bill Paul, Gary Rosenbaum and Steve Brodwolf.