Arnold’s VW Work Scores Anew at Obies
NEW YORK–The Outdoor Advertising Association of America has awarded the 1999 Obie best of show, and a $50,000 prize, to Boston’s Arnold Communications for its Volkswagen Beetle work. Executions in the winning campaign read, “0 to 60? Yes”; “Comes with wonderful new features . . . like heat”; “Suddenly, the world’s glass is half full again”; and “Hug it? Drive it?” Other Obie winners: Colby Effler & Partners, Santa Monica, Calif., for California Pizza Kitchen; TBWA/Chiat/Day, Playa del Rey, Calif., for ABC Television; Leo Burnett, Chicago, for Hallmark; Peterson Milla Hooks, Minneapolis, for United Way; and Cliff Freeman and Partners, New York, for Sauza tequila. Budweiser was also inducted into the Obie hall of fame, joining Levi Strauss & Co., Burma Shave and Volkswagen. (See related story on page 25.)
Think Withdraws From EMC Pitch
BOSTON–Think New Ideas, Los Angeles, has pulled out of the review for the $10-15 million ad account of Hopkinton, Mass.-based computer storage company EMC Corp., said Skip Pile, president of Pile and Co., Boston, which is overseeing the competition. The agency’s Boston office works for the client on interactive assignments. Arnold Communications here and New York shops Doremus & Co. and Bozell Worldwide remain in the hunt.
Swardlick Retains Maine Tourism
BOSTON–Swardlick Marketing Group in Portland, Maine, pitching with AMW in Toronto, has retained the $1.8 million ad account for the Maine Department of Economic & Community Development’s tourism office. Hauptman & Partners and PerryBanksKemp, also Portland, had been finalists. The tagline for current tourism ads, “The Maine attraction,” will remain, said agency president David Swardlick.
Bell Atlantic, Talbots Confirm Ad Plans
BOSTON–Bell Atlantic last week said its launch into the high-stakes long-distance race would be handled by its current roster of creative shops: Arnold Communications in Boston, product advertising; The Lord Group in New York, corporate advertising; La Agencia de Orci in Los Angeles, Hispanic advertising; and Burrell Communications in Chicago, African-American marketing, according to Bell Atlantic official Janet Keeler . . . Officials at Talbots in Hingham, Mass., confirmed the hiring of Arnold affiliate to launch an e-commerce site [Adweek, June 21]. The speciality retailer of women’s clothes plans to launch the site in the fall at the company’s current Web address ( Talbot’s “It’s a classic” ad positioning was developed by Arnold. Names Mullen AOR
BOSTON–Mullen last week was named agency of record for online job service The Wenham, Mass., shop created a 1999 Super Bowl spot for the client. Annual billings will be in the $15-20 million range, client officials said.