“Ayres Joins TBWA as N.Y. Office Taps Head Planner
NEW YORK-Ruth Ayres, marketing director at N.W. Ayer & Partners, is joining TBWA Worldwide here as worldwide marketing director, a new post, sources said. Her mission: attract global clients. A search for a successor at Ayer will soon be under way, said sources. Separately, TBWA/Chiat/Day here has promoted assistant planning director David Hackworthy to director of planning in the wake of Megan Kent’s recent departure. Hackworthy, 34, was planning director at D’Arcy Masius Benton & Bowles here before joining TBWA/C/D several months ago.
“Boeing Narrows List for $30 Mil. Prize
Los angeles-Boeing has narrowed the field of contenders to about 10 for its estimated $30 million account, said Clark McCann, director of advertising at the aerospace client. Sources said participants include: McCann-Erickson and D’Arcy Masius Benton & Bowles, both Los Angeles; Young & Rubicam and J. Walter Thompson, both San Francisco; and Ogilvy & Mather, New York, which is pitching with its Seattle subsidiary Cole & Weber, the incumbent. Geduldig & Ferguson, New York, is overseeing the search.
“Y&R Names New Financial Officers
NEW YORK-Gary Lee has been named worldwide chief financial officer of Young & Rubicam, replacing Jacques Tortoroli, who moves to svp of finance at parent Y&R Inc. Lee, 50, former CFO at Ogilvy & Mather North America, starts July 1. Tortoroli replaces John Wozniak, who became worldwide CFO of Sudler & Hennessey, Y&R’s healthcare unit. Wozniak fills a position previously held by Brian Harris, who is now svp of financial operations at Y&R Inc.
“Holland Mark Nabs Dreyfus Account
BOSTON-Holland Mark Martin Edmund has landed the $5-10 million Dreyfus Corp. account, besting Ingalls, Boston and Berlin Cameron & Partners, New York, sources said. Grace & Rothschild in New York was the incumbent.
“Account Activity
American Greetings has issued an rfp for its corporate and media public relations account as it plans to go public. The company said it will look for an ad agency once the IPO is complete. Doner, Southfield, Mich., handles the client’s general ad account … TBWA/Chiat/Day, San Francisco, working with its Playa del Rey, Calif., office, has picked up the estimated $20 million account … Contenders for, a Lake Forest, Ill.-based unit of Getty Imaging, are Leo Burnett and Ogilvy & Mather in Chicago; Mullen, Wenham, Mass.; and Messner Vetere Berger McNamee Schmetterer/Euro RSCG, New York. The online art “superstore” said it plans to spend $3-5 million this year, and up to $20 million next year … Della Femina/Jeary and Partners, New York, has won creative and media duties for Meredith Publishing Group. Billings are estimated at $2 million. Saatchi & Saatchi, New York, was the incumbent … The New York Yankees tapped BBDO in New York for advertising, planning, media buying and consulting services.