Digital Consolidates at DDB Needham
NEW YORK–Digital Equipment Corp. has consolidated its account at a single agency. DDB Needham in New York will now handle all ad duties for the Maynard, Mass., computer maker. Young & Rubicam, New York, has been dropped from Digital’s roster. The shop had handled the client’s personal computer account. Y&R and Digital said they mutually agreed to part ways. The consolidation had been widely anticipated [Adweek, July 7].

Reebok Narrows Search to Two Shops
NEW YORK–Reebok International in Stoughton, Mass., has selected two New York agencies, Grey Advertising and D’Arcy Masius Benton & Bowles, as the finalists in the review for the $90 million domestic and international media buying account, sources said. Agency executives, Reebok director of public relations David Fogelson and Bill Wielbacher from Bismarck Corp., a Dennis, Mass., consultant overseeing the search, either could not be reached or declined comment. The account had been with Leo Burnett in Chicago.

New CIO Magazine to Debut
BOSTON–Framingham, Mass.-based CIO Communications, a unit of tech publisher International Data Group, will reorganize and combine its two magazines, CIO and Webmaster, to create a single publication targeting chief information officers, said CIO Communications president Joe Levy. Starting Oct. 1, the new CIO magazine, published twice monthly, will have two distinct sections. One will be dedicated to the analysis of information management issues, and the other will focus on topics of interest to Internet and Web professionals.

Mass. Transit Bans Surf Campaign
BOSTON–The Massachusetts Bay Transportation Authority has yanked Surf detergent ads from Boston subway cars. An MBTA official called the executions “outrageous and offensive to women.” The ads, created by Ogilvy & Mather, New York, feature an unclothed woman and the headline, “Unfortunately, nudity is not an option.” The campaign has run on other metropolitan transit systems, including New York’s, without incident.

Onward and Upward
BOSTON–Holland Mark Martin here has promoted Martha Tripp to vice president of account planning. Tripp was previously vice president of marketing services, overseeing electronic marketing, media and research functions . . . Cohn Godley Norwood in Boston has added Rich Goldman as senior Web developer . . . Harpell/Martins & Co. in Maynard, Mass., has named Debra Davis director of its new business development group. She had previously served as vice president of business development at Berenson, Isham & Partners in Boston.

For the Record
The Super Coups corporate Web site address is [Adweek, July 21].