CIA Shopping in California

LOS ANGELES—CIA Medianetwork is quietly looking for a media shop to acquire on the West Coast, sources said. The New York agency is the latest in a group of unbundled or independent media entities to seek a foothold in the Golden State. Grey’s MediaCom and Interpublic’s Universal McCann recently entered California’s media battleground—an increasingly active one, especially in dot-com-rich San Francisco. CIA partnered with small Southern California media shop Janik Associates in May Co.’s media buying review last spring with the idea of entering into acquisition talks if they won. That account wound up at Doner, Southfield, Mich.

SAG Sets Up Fund for Striking Actors

LOS ANGELES—After leading commercial actors in a 4-month-old strike, the Screen Actors Guild has set up a $500,000 fund to help its members sustain themselves through continued negotiations. The SAG Foundation accepted donations to the fund from SAG president William Daniels and actor Martin Sheen.

Leagas a Semifinalist for L.L. Bean

BOSTON—Catalog retailer L.L. Bean is down to six shops in its $15-20 million review. In the running are Leagas Delaney, San Francisco, FCB Worldwide, New York, Carmichael Lynch, Minneapolis, Crispin Porter & Bogusky, Miami, and two undisclosed agencies, said Judy Neer, a consultant with Pile and Co., Boston, which is overseeing the search. A cut to finalists is due in mid-September.

Publicis Bows Out of SBC Review

DALLAS—Publicis, New York, has withdrawn from the contest for the $185-250 million SBC Communications/Bell South consolidated wireless account, citing a client conflict. Its Seattle office handles the account of Bellevue, Wash.-based VoiceStream Wireless Corp. Publicis’ withdrawal now leaves incumbents GSD&M, Austin, Texas, and WestWayne, Atlanta, battling it out with New York agencies Bates Worldwide, BBDO Worldwide and Grey Worldwide. A decision by the Atlanta-based telecom is expected in October.

Matthews/Mark Embarks on Internet Express

LOS ANGELES—Matthews/Mark in San Diego has unveiled print ads for DSL client Internet Express. One features a clock on the wall and the words, “DSL is slow,” stressing the time and energy required to set up DSL and the benefits of the Upland, Calif., client’s service.

Onward and Upward

Initiative Media North America named Chris Fredericks svp, general manager of its Motivational Incentives Group. He had been vice president of the $20 million, 19-person division. … Grey Worldwide, San Francisco, promoted Sarah Mansur to vp, management supervisor. She had been manager of the agency’s NorthPoint Communications and accounts. … Horizon Media here added Dari Cox from RNF Media as senior media buyer and Wendy Suessman from as account executive.

For the Record

Dailey & Associates, West Hollywood, Calif., was not a finalist in DirecTV’s creative review [Adweek, Aug. 21].