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DaimlerChrysler Review Motors On
CHICAGO—DaimlerChrysler last Wednesday met with the two agencies competing for its consolidated $1.5 billion account to get clarification on points the shops made in presentations earlier this month. The meeting came as some sources said there is a chance the review involving FCB Worldwide and BBDO, which the automaker said would be based strictly on compensation, could result in both agencies keeping their current assignments, but for less money. A decision could come in early November.
TFA/Leo Burnett Out, FCB in With CMGI
BOSTON—Internet holding company CMGI is expected to name FCB Worldwide for the creative portion on a national ad assignment, sources said last week.
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