Hotline

DaimlerChrysler Review Motors On

CHICAGO—DaimlerChrysler last Wednesday met with the two agencies competing for its consolidated $1.5 billion account to get clarification on points the shops made in presentations earlier this month. The meeting came as some sources said there is a chance the review involving FCB Worldwide and BBDO, which the automaker said would be based strictly on compensation, could result in both agencies keeping their current assignments, but for less money. A decision could come in early November.

TFA/Leo Burnett Out, FCB in With CMGI

BOSTON—Internet holding company CMGI is expected to name FCB Worldwide for the creative portion on a national ad assignment, sources said last week. TFA/Leo Burnett Technology Group, Boston, which had worked with CMGI for the past two years, has parted with the client and did not participate in the review, said TFA official Sean Bisceglia. CMGI executives could not be reached. Officials at FCB, New York, declined comment.

NAPA Consolidates At Fahlgren

CHICAGO—Fahlgren has come out on top in a review for NAPA’s $25 million consolidated account. The Dublin, Ohio, agency, which also has offices in Atlanta, previously handled media and online creative for the National Automotive Parts Association. Creative had been at WestWayne in Atlanta.

TN Posts Strong Third Quarter

CHICAGO—True North Communications reported revenue of $380 million for the quarter ended Sept. 30, up 14 percent from the same period a year ago. Net income was up 33 percent to $24 million, with earnings per share for the quarter of 47 cents. The Chicago-based holding company claimed $260 million annualized new business billings during the quarter, including Taco Bell, Kraft’s Jell-O brand and Fujitsu.

5 Remain in Hunt for Princess

LOS ANGELES—The review for Princess Cruises’ $20 million creative and media account has narrowed to a final five, and Princess has also begun a search for an agency to handle its collateral and direct response business. Finalists in the agency review include incumbent J. Walter Thompson, Chicago; Lowe Lintas & Partners, New York; McCann-Erickson and Suissa Miller, both Los Angeles; and BBDO West, San Francisco. Spending for the cruise line is likely to increase as it has six new ships currently being built or on order, all of which will be added to the fleet by the end of 2004.

Sears Hires Case to Direct Advertising

CHICAGO—Sears, Roebuck and Co. hired Rebecca Case as its new vice president of advertising and creative services. Case, who was vice president of advertising for the the Hecht’s and Strawbridge’s divisions of May Department Stores in St. Louis, will be responsible for all of the Hoffman Estates, Ill., retailer’s broadcast and print advertising. She will report to David Selby, Sears’ vice president of retail marketing. Sears also promoted business marketing director Gloria D. Katz to director of broadcast advertising, reporting to Case.