Nestlé Moves PowerBar to Publicis

DALLAS—Publicis in Mid America has been assigned the estimated $20 million advertising account of PowerBar, according to industry sources. The business, which had been at Wieden + Kennedy in Portland, Ore., was awarded to the Dallas office of Publicis in the absence of a pitch or formal review. Nestlé USA, which purchased the Berkley, Calif.-based maker of nutritional sports bars earlier this year, has been known to move the advertising accounts of its acquired companies to its own stable of affiliated shops. Publicis in Dallas currently handles all of Nestlé’s ice cream and juice beverage advertising in the U.S.

Fogarty Adds Clients to PR Roster

DALLAS—Fogarty Klein Monroe Public Relations has added five new clients to its roster, including its first international assignment. The Houston agency will be working with Community Coffee Co., a string of coffeehouses; Jillian’s, a restaurant chain; Planned Parenthood; and Family Service Center. Fogarty Klein Monroe will also help ZEH Software launch its new computer-aided design product in this country as well as France, Germany and the U.K.

Verizon Slows Regional Reviews

BOSTON—Verizon Wireless units which recently launched separate reviews for regional retail advertising assignments likely will not conclude those searches until “January—at least,” said Jim Gerace, a representative of the client in Bedminster, N.J. Gerace cited the reticence of the telecommunication company’s regional managers to change advertising agencies as the busy year-end holiday season approaches. Bozell in New York handles the $50 million Northeast retail advertising account, which includes much of the greater New York and New England markets. The client had also launched agency searches in the Southeast and Southwest.

WestWayne Bows Out of NAPA Race

ATLANTA—In the wake of its recent victory in the competition for the Southeast Toyota Distributors’$70 million advertising account, WestWayne has withdrawn from the $25 million review being conducted by NAPA (National Automotive Parts Association). The shop cited a potential client conflict as the reason for withdrawing from consideration. WestWayne of Atlanta and Tampa, Fla., was the incumbent advertising agency for NAPA—but considered a long shot—in a contest that includes Sawyer Riley Compton in Atlanta, Fahlgren of Columbus, Ohio, and a number of undisclosed shops.

Hardee’s Cuts Field to 4 Finalists

ATLANTA—Hardee’s Food Systems has narrowed the field in the review for its $80 million marketing account. The four finalists are: The Martin Agency, Richmond, Va.; TBWA/Chiatt/Day, Playa del Rey, Calif.; WestWayne Atlanta and Tampa, Fla.; and Cliff Freeman and Partners, New York. The agencies will make final presentations at the client’s headquarters in Anaheim, Calif., in mid-November.