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ING Group Shops U.S. Brand Assignment

LOS ANGELES—A U.S. division of international banking powerhouse ING Group is scouting for a U.S. agency to handle a national branding assignment, sources said. In March, Ogilvy & Mather and its WPP Group sibling, Mindshare, New York landed a $10 million assignment to coordinate the client’s advertising outside the U.S. Sources said the Amsterdam, Netherlands, client—which has numerous U.S. operations including ING Barings and ING Direct—did not include Ogilvy, New York, in the review because the agency accepted a conflicting assignment in August from U.S.