Hotline

Y&R Lands Vanguard AssignmentNEW YORK—The Vanguard Group has handed a "strategic assignment" to Young & Rubicam that sources say could lead to the New York shop securing Vanguard's entire account. The assignment—with undisclosed billings—is for three months. Y&R and Deutsch, also in New York, pitched Vanguard's estimated $40-50 million account over a month ago [Adweek, Dec. 4]; and Deutsch exited about two weeks ago, according to sources. Y&R confirmed the assignment, but referred further questions to the Malvern, Pa.-based client, which could not be reached. Y&R Bows $100 Mil. Work for Computer AssociatesISLANDIA, N.Y.—Young & Rubicam this week breaks an estimated $100 million TV campaign for Computer Associates, its first campaign for CA since the shop bested BBDO to land the estimated $100 million corporate-image account last summer [Adweek, July 24]. The debut effort from the New York-based agency is expected to position CA as the "software that manages e-business," said Nancy Williams, director, corporate branding.Fallon to Unveil New $150 Mil. Citibank CampaignCHICAGO—Minneapolis-based Fallon's first work for Citibank is expected to break in two weeks, sources said. The theme of the brand-oriented campaign will center on how the financial institution can help people attain their dreams or goals, sources said. In addition to the brand campaign, a credit card-focused effort will attempt to give Citibank credit cards the same consumer attachment as Visa or MasterCard, sources said. Fallon won the estimated $150 million account last August after a review.Mittnacht Exits, Fallon Seeks Client Services DirectorNEW YORK— Alison Burns, president of Fallon in New York, is searching for a new director of client services following John Mittnacht's departure last month, the agency confirmed. Mittnacht, who arrived from Deutsch last spring [Adweek, March 13], left for another "good opportunity," said John Gerzema, a managing partner. "We wish him the best," Gerzema added. Mittnacht could not be reached. Separately, the agency has cut some staffers for performance reasons, according to Gerzema. The number was not disclosed, but Gerzema dispelled talk of "layoffs."Account ActivityAt least three agencies have advanced in the pitch for Amazon.com's global ad account. The networks of DDB, Leo Burnett and TBWA\Chiat\Day are expected to meet with the client for briefings later this month, sources said. One or two other shops may also be involved, sources said. Incumbent FCB Worldwide in San Francisco resigned the business last month following the e-tailer's decision to review. Amazon.com is reportedly looking for a shop with global networks. Amazon.com officials in Seattle did not return calls. The company spent $35 million in the U.S. in 1999, per Competitive Media Reporting. … Ariba, a maker of business-management software, has launched a review for its ad account, sources said. Incumbent Fallon in New York has declined to participate. When Fallon won the business last year, it was billed as a $20 million account. Sources said spending levels have hovered around $5 million. Robbie Caponetto

Brand Marketing

Hotline

Adweek Staff

About

Subscriptions

Events

Publications

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

Adweek Staff