Sony Yanks Y&R Spots After Nets Complain

NEW YORK—Sony Electronics last week pulled a series of four spots from Young & Rubicam here before they even ran. The Fargo-esque spots for tell the story of two hicks who kidnap a Santa Claus in a parking lot, take him home, shoot golf balls at him and then dump him back at the lot. Cable networks found some of the spots offensive and at least one net said it wouldn’t run all of them, said a Sony representative. Sony will fill the time with three old spots and one new one, which is still in production, the rep said.

Zenith Takes $100 Mil. ExxonMobil Work

LOS ANGELES—ExxonMobil in Fairfax, Va., has awarded Zenith Media Worldwide its estimated $100 million-plus consolidated global media buying account. The agency competed against fellow New York and London offices of Carat International and incumbents Universal McCann, Starcom MediaVest Group and OMD. The assignment is the second major victory for Zenith in a month, following its win in the $600 million-plus Verizon media review three weeks ago.

Aetna Narrows to 3 for $40-50 Mil. Account

NEW YORK—Aetna/U.S. Healthcare has cut to three finalists in the review for its $40-50 million account, sources said. They are Grey Worldwide and Saatchi & Saatchi, both in New York, and incumbent McKinney & Silver in Raleigh, N.C. The other incumbent, Waylon Ad in St. Louis, was eliminated. Strategic and creative presentations were held Nov. 17; final pitches and a decision are scheduled for January, sources said.

Revlon Talks to Shops About $100 Mil. Business

NEW YORK—Revlon is considering additional agencies to handle “some or all” of its $100 million-plus account, the client confirmed. New York shops Laspata/DeCaro andKirshenbaum Bond & Partners, which won assignments this month from the cosmetics giant, are said to be pursuing the business, as are McKinney & Silver in Raleigh, N.C., and undisclosed others. Media duties, currently handled by KSL Media here, are also in play, sources said. Two months ago, the New York client notified Tarlow Advertising, its in-house agency since 1989, that it would consider other agencies, sources said. Sources expect more assignments to be farmed out next month.

Lowe Lintas Breaks TV Ads for 3Com

NEW YORK—Soccer moms are the stars of two spots breaking today by Lowe Lintas & Partners in New York for 3Com’s Audrey Internet appliance. The spots show a woman looking for a soccer schedule and an address book, respectively, over a cacophony of children’s voices and a dog barking. The tag is, “Simple sets you free.”

Burrell Bows General Market Spots for Verizon

CHICAGO—A $20-30 million campaign for Verizon Communications from Burrell Communications broke last Wednesday under the tag, “Verizon. How to get life done.” The spots feature the voice of actor James Earl Jones and attempt to show how the company’s products fit into “busy lifestyles and business demands,” a company representative said. Robbie Caponetto