Hotline

BK Creative Presentations Kick Off This Week

NEW YORK—Creative presentations begin this week in Burger King’s $400 million review and will continue next week, sources said. The six contenders are New York shops Grey Worldwide, McCann-Erickson and Saatchi & Saatchi, Campbell Mithun in Minneapolis, Publicis & Hal Riney in San Francisco, and incumbent Lowe Lintas & Partners in New York. They will present storyboards during two-hour presentations, according to sources. The review panel will then select concepts to be produced and tested. BK declined comment.

Lipitor Cut Expected This Week

NEW YORK—Pfizer this week is expected to cut to four the contenders in its $70 million review for anticholesterol drug Lipitor, sources said. The contenders are Deutsch; Saatchi & Saatchi; Kirshenbaum Bond & Partners; Merkley Newman Harty; Messner Vetere Berger McNamee Schmetterer/Euro RSCG; Cline, Davis & Mann; Gotham; and J. Walter Thompson, all New York. TBWA\Chiat\Day in New York withdrew earlier this month, citing an increased workload due to Kmart.

Strike Negotiations Continue

NEW YORK—Negotiations were expected to go through the weekend between the Joint Policy Committee and SAG/AFTRA in a fourth attempt to resolve the nearly 6-month-old strike. The JPC presented its proposal to the unions late Thursday and at press time on Friday were awaiting a response. “The ball’s in their court,” said chief JPC negotiator John McGuinn. Due to a gag order, no details concerning the proposal were immediately available. Separately, members of SAG have reportedly asked members of the SAG/AFTRA negotiating team to step down due to its militant style and conflicting agendas between Los Angeles hard-liners and SAG/AFTRA members here.

Marconi Meets 8 Shops

NEW YORK—Eight shops will meet this week with Marconi Communications in London for chemistry checks for the $50 million review: Bates, J. Walter Thompson, Grey Worldwide, Saatchi & Saatchi, Bartle Bogle Hegarty, D’Arcy Masius Benton & Bowles, Young & Rubicam and Leo Burnett, sources said.

Account Activity

Amtrak has narrowed the field pitching its $35 million account, sources said. Incumbent DDB, along with BBDO and Bates, have been cut. FCB Worldwide, Ogilvy & Mather, both in New York, and The Martin Agency in Richmond, Va., are among the finalists, sources said. It was unclear if more agencies remain in contention. … Campbell Mithun has dropped out of the review for the $20 million TJX Cos.’ T.J. Maxx account. Still in the running: Euro RSCG Tatham in Chicago; Bates and Cliff Freeman and Partners, both in New York; Long Haymes Carr in Winston-Salem, N.C.; and The Richards Group in Dallas. … Fruit of the Loom is holding a review for its ad account, sources said. The marketer spent no money on ads this year as it undergoes Chapter 11 reorganization. Wilder Baker, CEO of Fruit’s last lead agency, Warwick Baker O’Neill in New York, said the account “resigned itself when it went into Chapter 11. There’s nothing to defend.” … BroadVision has launched a review via West Coast consultant Sharon Lack. Five-year incumbent CGN Marketing & Creative Services in Boston has split with the Redwood City, Calif.-based client.