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Reebok Puts Martinez Back on Brand BOSTON--Reebok International has named Angel Martinez chief marketing officer of the Reebok brand. The position, vacant for most of the year, was previously held by Jack Guzze. A Reebok employee for almost 20 years, Martinez most recently served as president of The Rockport Co., a division of Stoughton, Mass.-based Reebok. Martinez will report to Carl Yankowski, newly named president and chief executive officer of the Reebok brand. Tony Tiberii, Rockport's executive vice president of operations and chief financial officer, has been named acting president. Reebok reported a decline in third-quarter profits of more than 60 percent from the same period last year. The value of its shares has plummeted 62 percent in the last 12 months. Heater at Work for Fleet BOSTON--A television campaign for Fleet Financial Group now in production at Heater Advertising is scheduled to break in the first quarter of 1999. Bill Heater, principal and creative director at the Boston shop, said he is working with director Joe Pytka on the spots. Media placement will be handled by Fleet's lead agency, Arnold Communications in Boston. GE Financial Turns to Trinity BOSTON--Trinity Communications has been tapped to develop a print trade campaign for GE Financial Assurance in Richmond, Va., a division of General Electric. The Boston shop will handle creative duties for the campaign, slated to break in January. Media buying was assigned to BBDO, New York. The budget was not disclosed. GTE Unit Bows First Ads BOSTON--A newspaper and magazine campaign asking readers to "Question Everything" broke last week for GTE Internetworking, its first brand effort since it bought Internet pioneer BBN in Cambridge, Mass. Created by Cole & Weber in Seattle, the campaign is scheduled to run through January in The New York Times, The Boston Globe, The Wall Street Journal, Atlanta Journal Constitution, San Jose Mercury News, San Francisco Chronicle Examiner and The Los Angeles Times. It will also run in special issues of Forbes and InfoWorld. The budget was not disclosed. Dictaphone Calls Weiss BOSTON--Dictaphone Corp., Stamford, Conn., has selected Weiss Stagliano Partners, New York, to handle its $4 million account following a review, sources said. Partners & Simons, Boston, was runner-up for the assignment, which had been handled by Colligan Group, New York. Web Marketers Unite BOSTON--Parable, an Internet multimedia company in Newton, Mass., has forged an agreement with Xoom.com in San Francisco. Xoom.com will host Parable's ThingSearch database. In exchange, Xoom.com will license to Parable more than 10,000 clip-art items to create Things, collectible Web content. The two companies will share ad revenue from banner ads that appear on the ThingSearch database. Parable recently announced a deal with Comedy Central to release "Bob and Margaret" Things, multimedia content based on the characters from the animated comedy series.

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