Lowe To Unveil New Heineken TV Campaign
NEW YORK–Lowe & Partners/SMS here is preparing a series of TV spots for Heineken USA which would be the agency’s first major branding effort since it won the $40 million account. In one spot, said sources, a man at a party switches a bottle of beer resembling Budweiser for the Heineken that previous guests have left in the fridge. In another execution, a pool player throws his cue as he scrambles to intercept a waitress who is about to pick up a Heineken that still has an ounce or so of liquid in it, only to send the bottle to the floor.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in