Bank of America Narrows to Short List
NEW YORK–Bank of America, the new entity formed from the coupling of NationsBank and Bank of America, has narrowed the list of contenders for the consolidation of its estimated $80-100 million advertising account to Bozell Worldwide of New York, with sister agency Temerlin McClain in Irving, Texas, and Lowe & Partners/SMS, also located in New York. Temerlin McClain was the incumbent agency on NationsBank. Briefings are scheduled for next week. A decision is expected in December.
Blockbuster Video Makes Move to Doner
DETROIT–Blockbuster Entertainment of Dallas shifted creative responsibility for its estimated $160 million video store advertising account to W.B. Doner & Co. in Southfield, Mich., from Young & Rubicam, New York, as expected [Adweek, Oct. 12]. The media planning and buying portion of the account remains at Camelot Communications in Dallas. “We are not renewing our relationship with Y&R,” a client representative said. The shift followed a closed review that included roster shops Doner and J. Walter Thompson, Chicago, which both have handled Blockbuster projects, and Y&R. JWT continues to handle assignments aimed at teens.
Tibbets Lands Work From Mrs Baird’s
DALLAS–Tibbets Media here has picked up $2 million in media planning and buying duties for Mrs Baird’s Bimbo line of bread and sweet goods, according to the agency. Tibbets is the latest shop hired in the Fort Worth, Texas-based bakery’s move to unbundle its creative and media assignments, which had been at DDB Needham Dallas. The media work will be primarily in Hispanic television and radio markets, according to the shop.
SicolaMartin Lays Off 13 Staff Members
DALLAS–With a downturn in high-tech ad spending, SicolaMartin in Austin, Texas, has laid off 13 employees and eliminated project assignments to focus on core clients, senior vice president and executive creative director Steve Martin said last week. Most of the changes involved lower-level personnel, with the shop rolling traffic functions into account service roles. “Since we’re focusing solely on technology-related areas, we have to be prepared to make changes when our industry makes adjustments,” said Martin.
Texaco Seeks African American Ad Partner
DALLAS–Texaco is conducting a $4 million review for its corporate marketing account targeting African Americans, the company confirmed last week. The White Plains, N.Y.-based petroleum company has invited undisclosed agencies, along with incumbent Uniworld Group of New York, to pitch, according to Texaco representative Kelly McAndrew. The review does not include retail assignments, which are handled by BBDO in Houston through two Texaco joint venture marketing subsidiaries.