Decker Tastes Sweet Success
BOSTON–Gertrude Hawk Chocolates has named Decker of Glastonbury, Conn., its agency of record following a review of undisclosed shops. There was no incumbent and billings were not disclosed. The agency will create a TV and print campaign as well as in-store collateral for various brands. The Scranton, Pa.-based chocolatier manufactures candy for retailers and the dairy trade.
Patrone in Charge of Globe Circulation
BOSTON–Mary Jane Patrone will assume responsibility for circulation in addition to advertising and marketing programs at The Boston Globe. Reporting to Patrone, a senior vice president, will be Stephen Cahow, vice president of circulation; Peter Newton, vice president of advertising and Jefferson Flanders, vice president of promotion and marketing. Patrone takes over circulation from Godfrey Kauffmann, who retires in March. Holland Mark Martin Edmund, Boston, handles the Globe’s low-seven-figure ad account. The promotions will have no immediate effect on the client-agency relationship, a Globe representative said.
Ingalls PR Wins Basketball Assignment
BOSTON–Ingalls Public Relations here has been tapped by the Collegiate Professional Basketball League, a startup men’s league for college-age players that begins next fall. Ingalls will provide strategic counseling, media and community relations for the CPBL, which will be televised on the PAX-TV network in markets including New York, Boston, Chicago and Washington, D.C. The Lexington, Mass.-based CPBL has no ad agency of record and may enlist Ingalls Advertising for some ad duties.
Putnam Names Kuo to Head Corporate Marketing
BOSTON–Putnam Investments here has named Louise Kuo to the new position of head of corporate marketing. Kuo was most recently senior vice president of marketing and strategy at Prudential Investments. Putnam’s advertising is currently handled by Margeotes/Fertitta + Partners in New York.
Hancock, Microsoft Ink E-Commerce Pact
BOSTON–John Hancock Mutual Life Insurance Co. has finalized a $7.5 million agreement with Microsoft’s MSN online service to market its product via banner ads on MSN Web sites. The banners will link consumers to Hancock’s homepage, allowing them to buy insurance online. Modem Media.Poppe Tyson in New York handles interactive advertising for the Boston-based client and helped broker the MSN deal. Hill, Holliday, Connors, Cosmopulos in Boston is Hancock’s lead agency.
Adweek Seeks Best Spots
NEW YORK–Adweek magazine is accepting entries for the best domestic TV commercials of 1998. The winners, selected by Adweek editors, will be announced Feb. 1. Only spots that first aired in 1998 are eligible. The deadline for entries is Dec. 31. For more information, please call (212) 536-6453.