Hotline

Gleason/Calise to Plan, Buy Arby’s Media

DALLAS—The Dallas co-op of Arby’s franchisors has selected Gleason/Calise/Associates to handle media planning and buying for its 67 restaurants in the Dallas/Fort Worth area. The primary focus of the co-op’s media buying will be on local broadcast. Agency principal Eileen Weinert attributed the win to “[our] ability to pull together media outlets and opportunities that truly appeal to Arby’s customers on a local basis.” Billings were not disclosed. Gleason/Calise in Dallas took over the account from crosstown shop Publicis in Mid America following a review. Detroit-based Doner handles creative development for Arby’s nationwide. The fast-food chain is based in Atlanta.

Bromley CD Will Represent U.S. at FIAP

DALLAS—Hector Fabio Prado, creative director at Bromley Communications, has been chosen as the only U.S. judge to represent America’s Hispanic market at the Spanish-language Ibero-American Federation of Advertising (FIAP) awards. The 2001 competition will be held in Buenos Aires, Argentina. Prado, a Columbian native and past winner of two FIAPs, was named by the award’s sponsor, the U.S. Creative Circle.

Weinkrantz Signs Israeli Tech Clients

DALLAS—Public relations firm Alan Weinkrantz & Co. has added three Israeli high-tech companies to its client roster. New retainer clients include Aplettix, a developer of secure e-commerce payment systems; Jungo, a maker of software development tools; and Targetize, an Internet communications company. San Antonio-based Weinkrantz specializes in Israeli organizations doing business in the U.S.

Griffith Phillips to Set Tone for TOPS

DALLAS—Griffith Phillips Creative, a marketing and Web development specialist, has been selected to provide advertising services for the 2001 TOPS Creative Awards Show. TOPS, sponsored by the Dallas Advertising League, recognizes creative excellence in the local communications community. Dallas-based Griffith is planning the theme of next year’s event, which will be held Feb. 2 at the Fair Park Centennial Building.

HTVN Retains Fleishman-Hillard for PR

DALLAS—Hispanic Television Network, the nation’s third-largest Spanish-language network, has appointed Fleishman-Hillard its public relations agency. The account, which will be serviced at Fleishman-Hillard’s Texas offices in Dallas, Austin and Houston, will include Hispanic marketing, corporate positioning and investor relations. HTVN is based in Fort Worth, Texas.

PetsMart Assigns Creative to Doner

DETROIT—Doner came out in top in PetsMart’s $20-25 million creative review. The Southfield, Mich., shop bested incumbent Publicis in the West, Seattle, and finalists The Richards Group, Dallas; Campbell-Ewald/West, Los Angeles; and Leo Burnett, Chicago. Select Resources International in Los Angeles oversaw the review for the Phoenix-based retailer. The client is beginning a separate media review.