Hotline

Gearon Hoffman Selected to Relaunch Grolsch





BOSTON–Gearon Hoffman here has been tapped to reintroduce Grolsch beer in a campaign set to break later this year, said agency president Bob Hoffman. The import brand has not been advertised in the U.S. in recent years. Gearon Hoffman picked up the assignment based on its work for the Devil Mountain microbrew. Both Devil Mountain and Grolsh are distributed by House of Seagram in New York. No conflict exists between Grolsch and longtime Gearon client Boston Beer Co.