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– U.S. Air Force Review Takes Flight
DALLAS–The U.S. Air Force has issued a request for proposal for its $50 million advertising account,
currently at Bozell Kamstra Texas. Similar to other branches of the armed forces, the Air Force wants to change its current advertising contract to one based on performance incentives. Its 78-page questionnaire is particularly detailed, specifying even the font style and size that must be employed when responding, agency sources said. The incumbent, based in Irving, Texas, is mounting a defense.
– Post-Tornado Campaign Hits Fort Worth
DALLAS–A print and outdoor campaign breaks in Fort Worth this month to laud the city’s comeback from a March 28 tornado.
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