McKinney’s Audi Rides Artistic Road
ATLANTA–The Audi TT coupe becomes a work of art in a television campaign from McKinney & Silver in Raleigh, N.C. Audi of America in Auburn Hills, Mich., introduced the new ads, which break nationally May 17, last week. The first wave consists of three spots, plus newspaper and magazine ads.
Sentara Launches Agency Search
ATLANTA–Sentara Health Systems in Norfolk, Va., has begun an agency search for its $3 million branding account, sources said. The healthcare provider is seeking a national agency, though a regional shop has not been ruled out. A short list of three or four contenders will be determined by the end of April. Representatives of AAR/Bob Wolf Partners in New York, which is reportedly conducting the review, would not comment.
Continental Tire Delays Decision
ATLANTA–Continental General Tires of Charlotte, N.C., has again delayed making a decision in the review for its $8.5-10 million account. According to Continental advertising services manager Al Johnson, company officials last week visited the two remaining agencies, Doe-Anderson Advertising and Public Relations of Louisville, Ky., and The Zimmerman Agency in Tallahassee, Fla. Johnson said Continental hoped to name a winner by the end of this week. The account had been at Toronto’s Wolf Group.
Atlanta Drafts Communications Help
ATLANTA–Advertising and marketing executives here have joined forced to help Atlanta 2000, a nonprofit organization created in June 1998 to manage the city’s millennium initiatives. BBDO South will work with Atlanta 2000 marketing committee co-chairs Dave Fitzgerald, president and chief executive officer of Fitzgerald & Co., and Kent Matlock, president and chief executive officer of Matlock & Associates. BrightHouse will provide concept development assistance.
Ryland Makes Fellers Decision Official
DALLAS–Ryland Homes of Columbia, Md., last week named Fellers in Austin, Texas, to handle its estimated $2 million marketing account for four Texas markets, according to the agency. The week prior, sources said the homebuilder chose Fellers over Bates Southwest, Houston; The Hay Agency, Dallas; and Henderson Advertising, Greenville, S.C. Incumbent Goswick Advertising in Houston had resigned the business.
Martin Tops Richmond Creative Show
ATLANTA–The Martin Agency took top honors at the Richmond Show, an awards competition sponsored by the Richmond (Va.) Advertising Club. Martin’s Saab 95 print entry, “Waiting,” earned best of show. The agency won 13 gold cannonballs (the show’s signature prize), plus four silver, eight bronze and 32 merit awards. Last year’s best of show winner, Work, was runner-up with 11 total awards , including three golds.