Wyndham Does Handsprings for Guests
CHICAGO–Showing that employees literally bend over backwards for their guests, Wyndham Hotels and Resorts breaks a $5-7 million campaign this week playing up its five-year alliance with Cirque du Soleil. Television and print advertising, developed by The Richards Group in Dallas, continues the familiar “The right way, the Wyndham way” tagline, but now features hotel employees performing heroic and acrobatic deeds. TV commercials will air on 12 cable networks, including Lifetime, ESPN and the Discovery Channel, and print will appear in The Wall Street Journal and USA Today. The effort also includes a direct mail drop in a couple of weeks and a sweepstakes guests can enter by completing an in-room card.
Fogarty Remains in Gart Sports Review
CHICAGO–Fogarty Klein & Partners in Houston was still awaiting a decision last week in a broadcast project review by Gart Sports Co. of Denver. The sporting goods retailer is still deciding among Fogarty, O2 Ideas in Birmingham, Ala., and Leo Burnett of Chicago, client officials said. Two weeks ago the retail chain awarded its $8-10 million media buying account in a separate review to Carat ICG in Los Angeles, according to company officials.
Forbes Group Gains FootAction Data Job
DALLAS–The Forbes Group here has been selected by FootAction USA of Dallas to assess and enhance the client’s database marketing operations, according to the agency. The assignment will primarily involve FootAction’s Starclub customer loyalty program. Project billings were undisclosed.
Essilor Awards PR to Richards/Gravelle
DALLAS–Essilor of America, a manufacturer and marketer of optical lenses, has contracted Richards/Gravelle here as its public relations agency of record. The Dallas-based company has charged the agency with developing and implementing a communications plan for media and community relations. Annual billings were undisclosed.
Brink’s Home Security Goes With Deutsch
BOSTON–Brink’s Home Security in Irving, Texas, has chosen Deutsch in New York over Ingalls of Boston, for its $10-15 million ad account. Incumbent Boston Group, a 35-person shop here, was eliminated earlier.
Temerlin McClain in Dell Computers Chase
DALLAS–Temerlin McClain of Irving, Texas, is in contention for the estimated $30 million home and small business marketing account of Dell Computers in Round Rock, Texas, sources said. Agency officials declined comment and referred calls to the client. Other players include BBDO in New York and San Francisco and Ammirati Puris Lintas of New York, according to insiders. Incumbent Goldberg Moser O’Neill in San Francisco is not participating.