“Hasbro Denies Review Rumblings
BOSTON-A Hasbro representative last week strongly refuted persistent speculation that the Pawtucket, R.I.-based toy maker is gearing up to make changes to its agency roster. “There is no business up for review,” said Wayne Charness. “We are not looking at our internal roster” with an eye toward making a change, he said. The company spends more than $200 million per year on global marketing through a virtual army of agencies, including creative shops Griffin Bacal-a unit of Omnicom Group-Grey Advertising and Jordan McGrath Case & Partners/Euro RSCG, all in New York. Media chores are also parceled out among numerous shops, with Grey’s MediaCom subsidiary handling most U.S. buying and Omnicom’s Optimum Media working abroad.
“Tom Davis Takes Vacation Resort
BOSTON-Quechee Lakes Resort, a vacation development in Vermont, has tapped Tom Davis + Co. in Lexington, Mass., for its $1 million advertising account. The agency defeated Irma S. Mann, Strategic Marketing and the Boston Group, both here. Pile and Co., a consulting firm here, oversaw the competition.
“BankBoston Breaks Time-Sensitive Campaign
BOSTON-“This is your time. Spend it wisely” is the theme of print, broadcast, outdoor and online ads created by Hill, Holliday, Connors, Cosmopulos for BankBoston. The budget was not disclosed. The ads, which broke last week, encourage consumers to take charge of their personal finances with time-saving solutions. The campaign could be the last major ad initiative for the client, which, pending regulatory approval, will be taken over by crosstown rival Fleet Financial Group.
“Cape Cod Paper to Tout Redesign
BOSTON-Quirk Design & Advertising, Simsbury, Conn., has been selected by The Cape Cod Times to introduce its redesign. Susan Quirk, former creative director at The Hartford Courant, partnered with Nantucket, Mass., freelance copywriter Grant Sanders to fashion the print effort. The duo will also develop a supporting summer radio campaign. Makiaris Media in Bloomfield, Conn., will handle media planning and placement.
“Onward and Upward
BOSTON-Add public relations to Geraldine Ferraro’s list of credentials. America’s first female vice presidential candidate has been tapped as president of the newly created Women’s Leadership Group at Weber McGinn in Washington, D.C.-owned by Cambridge, Mass.-based Weber Public Relations Worldwide . . . Sound engineers Tom Love, Rick Sweetser and Jeff Largent are regrouping at Earwhacks, a recording studio opened in June at the National Boston production house.
“For the Record
The name of the production company operated by DeMane Davis and Khari Streeter is Two Potato, not One Potato [Adweek, May 24].