“CNet Awards $40-45 Mil. Business to Citron
SAN FRANCISCO-CNet has awarded its $40-45 million account to Citron Haligman Bedecarr Euro RSCG here, as expected, sources said [Adweek, May 24]. The agency will handle national branding work, with new spots slated for production in mid-June. The account was awarded after a review of about 20 agencies, primarily in San Francisco, where CNet is based. Agency and client officials declined to comment.
“DeVito Wins Online College Bookstore
NEW YORK-DeVito/Verdi has won a $23 million account from, a new online college bookstore, after a two-month review. The Web site primarily targets the $100 billion college market and is scheduled to go live July 2, a company representative said. Offering general interest and textbooks, as well as apparel, computers and office supplies, the Lexington, Ky.-based firm hopes to attract consumers beyond the college market.
“Sheehan Quits Hill, Holliday
BOSTON-Mike Sheehan, 38, resigned last week as creative director of Hill, Holliday, Connors, Cosmopulos, a post he held for the past three years. How Sheehan will be replaced atop Hill, Holliday’s 90-member creative department has not yet been determined. Sources said Sheehan is weighing offers and may be considering a post at Young & Rubicam in New York, though he denied he was considering another job and said he planned to freelance this summer.
“Hasbro Denies Review Rumblings
BOSTON-Hasbro last week refuted speculation that the toy giant is planning to make changes in its agency roster. “There is no business up for review,” said representative Wayne Charness. “We are not looking at our internal roster with an eye toward making a change.” The Pawtucket, R.I.-based company spends more than $200 million a year on global marketing through an army of agencies, including Griffin Bacal, a unit of Omnicom Group, Grey Advertising and Jordan McGrath Case & Partners/Euro RSCG, all New York. Media chores are parceled out among numerous shops, with Grey’s MediaCom subsidiary handling most U.S. buying and Omnicom’s Optimum Media working abroad.
“Account Activity
Nickelodeon this week is expected to pick a shop for its estimated $15 million account. Four finalists-Arnold Communications of Boston, The Martin Agency of Richmond, Va., and New York shops DiNoto Lee and Kidvertisers-presented creative concepts last week. Schieffelin & Somerset has cut the number of agencies it is considering for its $5 million Grand Marnier account to five, sources said. The client is expected to start visiting the undisclosed shops this week. AAR/Bob Wolf is managing the review, which began after incumbent Kirshenbaum Bond & Partners parted with the business more than a month ago [Adweek, May 17].