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SLACK, BARSHINGER WINS PENTON
CHICAGO-Penton Publishing in Cleveland named Slack, Barshinger & Partners, Chicago, its agency of record, after a review that included incumbent Wyse Advertising, Cleveland, and other, undisclosed agencies. Billings were not announced. Penton is a unit of Chicago-based Pittway Corp.
VALVOLINE NARROWS REVIEW TO 3 SHOPS
CHICAGO-Valvoline in Lexington, Ky., has narrowed the review for its $20-25 million motor oil account to Chicago agencies Cramer-Krasselt, Euro RSG Tatham and Lois/EJL, according to sources. Bozell, New York, resigned the account late last year. The company and the agencies declined to comment.
KRAGIE/NEWELL BREAKS TABASCO SPOT
CHICAGO-The first TV work for McIlhenny Co.’s Tabasco sauce from Kragie/Newell, Des Moines, Iowa, broke Feb. 13 during ESPN coverage leading up to the Daytona 500. The spot, in 30- and 60-second executions, promotes a Tabasco/NASCAR cookbook offer as part of the company’s NASCAR sponsorship. DDB Needham Dallas remains Tabasco’s primary agency.
SPRINT CONSOLIDATES WITH JWT
CHICAGO-Sprint Corp., Westwood, Kan., consolidated creative responsibilities for its Local Telecom division’s $25 million consumer and small business markets account with lead agency J. Walter Thompson, San Francisco. NKH&W in Kansas City, Mo., handled previously. Media planning and placement duties for the account, also at NKH&W, are still being determined, Sprint officials said.
FCB LANDS BMS ACCOUNTS IN U.S., EUROPE
NEW YORK-Foote, Cone & Belding Worldwide last week landed several assignments both here and abroad from Bristol-Myers Squibb. The New York-based company retained FCB’s Chicago office to handle Mead Johnson Nutritionals brands Boost and Sustacal, previously handled by Wells BDDP, plus new product launches. FCB in New York was given responsibility for Hydrience from Bristol-Myers Squibb’s Clairol division, also previously handled by Wells. FCB’s European offices have won assignments for Mead Johnson Nutritionals, Worldwide Consumer Medicines and Clairol. The assignments total about $80 million in billings for the network.
GM’S GUARASCIO BLASTS MEDIA BUYERS
NEW YORK-Phil Guarascio, General Motors’ vice president and general manager of marketing and advertising, says media buyers “have walked away from their responsibilities.” At the American Association of Advertising Agencies’ meeting in Anaheim, Calif., last week, he called on ad agencies and media buying services to step up efforts to educate clients about controversial editorial and programming content. Other panelists, including Jack Klues, worldwide director of media at Leo Burnett, echoed Guarascio’s comments.