“Arnold Scores at Kelly Awards
BOSTON-Arnold Communications and Volkswagen of America won four of the five awards and the $100,000 cash prize for general excellence at last week’s 18th annual Kelly Awards, hosted by the Magazine Publishers of America in New York. The Boston-based agency was honored for ads introducing the New Beetle.
“Ocean Spray, Arnold to Change Direction
BOSTON-Arnold Communications is seeking to “regain momentum” for embattled Ocean Spray Cranberries in Lakeville, Mass. In response to a report that the client was considering a review of its $35 million ad account [Adweek, May 3], handled by the Boston-based shop for the past three years, Arnold chief marketing officer Fran Kelly last week said: “Every indication we’ve gotten is that there will be no review . . . We’re being given the chance to get them back on track.”
“Hill, Holliday to Break First CNN Work
BOSTON-CNN last week formally announced it has hired Hill, Holliday, Holliday, Connors as lead agency on its $20-25 million account [Adweek, Jan. 18]. The shop’s first work for the all-news cable network-a broadcast, outdoor and print campaign sporting the tagline, “You are what you know”-is slated to break next week, agency and client executives said.
“PictureTel Focuses on Agencies
BOSTON-PictureTel Corp. is talking to agencies about its ad account, a company representative confirmed. The Andover, Mass.-based videoconferencing firm, partially owned by Intel Corp., had used Harpell/Martins & Co. in Maynard, Mass., on various assignments but recently split with the shop. The client reported a 1998 loss of $56 million and is apparently seeking a shop to boost its reputation and image in the marketplace. Spending is expected to be $2-3 million, sources said, though the representative cautioned that PictureTel may choose not to hire an agency at this time.
“A&G Unfurls Thomson Campaign
BOSTON-The first ads for Thomson Financial Services from Allen & Gerritsen, Watertown, Mass., break this week in The Wall Street Journal and other financial and business publications. Themed “Make your best move,” the brand-building ads position the client’s publications and information services as indispensible. The budget has not been disclosed, but sources estimated initial spending at $8 million.
“4A’s Taps Custom Publisher
BOSTON-Custom Communications Partners here has been selected to publish Agency, the quarterly magazine of the American Association of Advertising Agencies. John Wolfe, senior vice president and director of public affairs for the 4A’s, will remain editor-in-chief and continue to direct editorial operations, while John Caldwell, president and chief executive officer of CCP, will become publisher.