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AGFA NAMES FINALISTS
BOSTON-Mullen in Wenham, Mass., FGI in Chapel Hill, N.C., and J. Walter Thompson in New York have emerged as finalists in the review for Agfa-Gevaert Group’s estimated $10-12 million global business-to-business ad account, said Rick Hooker of Pile and Co., the Boston-based consulting firm overseeing the review. Grey Advertising in London and DDB Needham and Merkeley Newman Harty, both in New York, did not advance. New York-based incumbent Anderson & Lembke, which has not competed in the review thus far, may be added as a fourth finalist, Hooker said. That determination will be made later this week, he added.
KEILER MISSES THIOKOL, WINS NAED
BOSTON-Keiler & Co. in Farmington, Conn., was eliminated from contention in the review for Ogden, Utah-based Thiokol Corp.’s $4 million ad account, an agency representative said. Still in the hunt for the rocket engine maker’s business are Gotham and Grey Advertising, both in New York. Separately, Keiler has been tapped by the National ASSOCIATION OF ELECTRICAL
Distributors in Wilton, Conn., for its 1998 advocacy program. Print executions will appear in vertical trade publications. Billings were not disclosed.
DECKER WINS TOP HONOR AT DIRECT AWARDS
BOSTON-Several regional agencies won prizes in the recent Direct Marketing Association’s International Echo Awards competition for excellence in direct marketing. Decker in Glastonbury, Conn., won the 1997 Diamond Echo best of show award and a gold prize on behalf of client Otis Elevator. Tepperman/Ray in Metheun, Mass., won a gold prize for Overseas Adventure Travel. Winning bronze awards were: Bronner Slosberg Humphrey’s Strategic Interactive Group, Boston, for AT&T; Wickersham Hunt Schwantner, also in Boston, for Bose Corp.; CPS Direct in Woburn, Mass., for Keane; and Epsilon in Burlington, Mass., for Memorial Sloan-Kettering Cancer Center.
3 CONTEND FOR VAGABOND
NEW YORK-Three undisclosed agencies are competing for the estimated $2 million ad account of Westport, Conn., junior fashion shoe marketer Vagabond USA, sources said. Shops that have held talks with the client include: DiNoto Lee, Fallon McElligott Berlin, Mad Dogs & Englishmen and DeVito Verdi, all in New York, sources said. It was uncertain at press time, however, how many of those shops, if any, were set to make formal presentations for the business.
SMALLEST SHOP GETS UNRULY
BOSTON-The self-proclaimed World’s Smallest Ad Agency in Westport, Conn., has fashioned a national television campaign for Unruly, a new fragrance from Prince Matchabelli. The perfume, which targets Generation Xers, is being promoted in a commercial titled “Road Trip,” starring an “unruly” woman on a free-wheeling ride through the Unites States. The spot is breaking on youth-oriented shows such as Melrose Place and Party of Five.