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Levenson & Hill Bows TV Ads for Associates
DALLAS–Levenson & Hill here has released its first direct response television ads for new client The Associates of Irving, Texas. The spots will air in Texas. Billings were undisclosed. The account is estimated at $5-10 million annually, with Levenson handling broadcast creative chores. Media and other ad duties are assigned in-house. Former NFL quarterback Terry Bradshaw continues as on-screen endorser. The tag also is unchanged: “We make loans that make life better.”
Radio Shack Confirms Dieste Relationship
DALLAS–Radio Shack of Fort Worth, Texas, officially pegged Dieste & Partners here as its Hispanic agency of record last week [Adweek, March 15]. Duties will include TV, radio and outdoor creative; media planning and buying; and promotions. The budget was undisclosed, but sources previously estimated billings at
$5-10 million. Dieste succeeds Young & Rubicam-owned Bravo Group, forced to resign earlier due to a conflict.
B/R/S Opens Southwestern Hub in Austin
DALLAS–San Francisco-based market research company B/R/S Group has opened an office in Austin, Texas. “Many of our existing clients want to tap this market,” said B/R/S president Malcolm Baker in a statement. The new location will be headed by partner Ronald Zolno.
Conflict Causes Frankel to Resign Kraft
CHICAGO–Frankel & Co. here has resigned its Kraft Foods business because of a conflict as seen by client Frito-Lay, Plano, Texas, which consolidated its promotions account at Frankel last month. Kraft, Glenview, Ill., divided Frankel’s assignments among three roster shops: Davidson Marketing and East/West Creative, both Chicago, and the Ryan Partnership, Chicago and New York. TLP, Dallas, is F-L’s ex-promotional partner.
Ryland Homes Is Expected to Name Fellers
ATLANTA–Sources said last week Ryland Homes of Columbia, Md., is expected this week to designate Fellers in Austin, Texas, the winner of its estimated $2 million advertising account for four Texas markets. Executives at the homebuilder must approve the assignment, which covers the Austin, Dallas, Houston and San Antonio markets. Other finalists were Bates Southwest in Houston; The Hay Agency in Dallas; and Henderson Advertising, Greenville, S.C., which won the Southeast portion of the business earlier this year. Houston incumbent Goswick Advertising resigned the account in early 1999.
Click Here Gets One Show Bronze Pencil
DALLAS–At the recent One Show interactive awards in New York, Click Here, a unit of The Richards Group in Dallas, was presented a Bronze Pencil in the banner link only category. Click Here received the honor for the “Dear Santa” banner it developed for TCI.net (TCI Home).