Fallon in Line for Joe Boxer
SAN FRANCISCO–Joe Boxer here is set to award a strategic branding assignment to Fallon McElligott’s New York office after a national review. Fallon is “in final negotiations” with Boxer for a “brand development campaign” that does not include advertising, said Denise Slattery, the client’s vice president of marketing. The apparel company will continue to handle creative and media duties in-house, sources said.
Runyon, Hill & Knowlton Win California Contract
SAN FRANCISCO–The California Department of Health Services last week awarded a $90 million, three-and-a-half-year education and outreach contract to the team of Sacramento-based Runyon, Saltzman & Einhorn and public relations firm Hill & Knowlton, Los Angeles. The team is responsible for raising public awareness about the department’s Healthy Families, BabyCal and Medi-Cal programs.
Shops Merge to Form Bozell/Seattle
LOS ANGELES–Seattle advertising agencies Borders, Perrin & Norrander and CF2GS, both subsidiaries of True North Communications, merged last week to form Bozell/Seattle. The new agency has estimated billings of $75 million and nearly 70 employees. Meanwhile, six executives at BP&N’s Portland, Ore., office, including its president, Michael O’Rourke, are negotiating a buyout from True North. The creative shop will retain a True North alliance. Its accounts include Columbia Sportswear.
Reviews Roundup. . . Nordstrom Narrows to 4
Nordstrom has narrowed its list of contenders for a long-term branding assignment to four finalists: Saatchi & Saatchi, Torrance, Calif.; The Richards Group, Dallas; N.W. Ayer & Partners, New York; and Fallon McElligott, Minneapolis, according to Catherine Bension, senior partner of Select Resources International, the Los Angeles consultancy heading up the review. . . Final presentations for Hilton Hotels’ estimated $50 million global account are scheduled for Feb. 3-4 in New York, according to sources. Zenith with Bates USA West, Irvine, Calif.; Bozell Worldwide, New York; and J. Walter Thompson and Young & Rubicam, both San Francisco, will make presentations. Hilton agency Dailey & Associates, Los Angeles, which is partnering with Lowe Howard-Spink, London, and Western International Media, Los Angeles, does not have to present but is still in the review. Select Resources International in Los Angeles is the consultant on the review. . . Legoland California has narrowed the list of contenders vying for its estimated $10 million account to four California agencies: Asher & Partners, D’Arcy Masius Benton & Bowles and J. Walter Thompson, all Los Angeles; and Bates USA West, Irvine, according to Robert Phillips, president of Phillips Marketing, the San Diego-based consultancy conducting the review. . . BMW of North America’s Western Region Dealer Association has postponed choosing a winner in the review for its $14 million account until Feb. 5, according to Fran O’Hagan, sales and marketing manager for the client.