Schwartz Makes Florida Who’s Who List
ATLANTA–Philip Schwartz, president of Turkel Schwartz & Partners in Miami, has been listed in “Who’s Who in International Business in Miami and South Florida.” The list is published by World City Business, a newspaper covering South Florida.
Carolina Database Marketer Sells to Y&R
NEW YORK–Young & Rubicam last week acquired KnowledgeBase Marketing for $175 million in cash and stock. The Chapel Hill, N.C., company develops and manages e-commerce and marketing database programs for more than 200 clients, including Ford Motor Co. and Microsoft. Its management team, led by chief executive Tim Toben, will remain and report to Jay Bingle, chief executive of Wunderman Cato Johnson.
Bank of America Selects Media Buyer
CHICAGO–Bank of America in Charlotte, N.C., has tapped TN Media in New York as the media buyer for its $80-100 million ad account. TN Media bested other undisclosed contenders in a review. Media was split among Deutsch in New York, GSD&M in Austin, Texas, and Temerlin McClain of Irving, Texas, prior to the recent merger of BofA and NationsBank.
Parent Steps in at Miller Brewing
CHICAGO–Philip Morris Cos. cleaned house last week at its Miller Brewing unit, which has been beset by sluggish sales and uneven ad efforts. Out at Miller are chairman and chief executive John MacDonough, vice president of marketing John Rooney and vice president of sales Christopher Moore. They were replaced by PM and Kraft Foods International veterans. Taking over as Miller’s president and chief executive is John Bowlin, who held the same titles at KFI. PM U.S. senior vice president of marketing Robert Mikulay takes that title at Miller, and James Mortensen, vice president of trade marketing at PM U.S., becomes Miller’s senior vice president of sales and distribution. Replacing Bowlin in the top spot at Kraft is Roger Deromedi, a former group vice president at the firm. Bowlin, who supported the “All-Stars” ad concept for Miller Lite during a previous stint at the brewer, said he continues to do so, though Fallon McElligott’s campaign is not as good as it needs to be. A larger task for Bowlin and Mikulay will be getting presentable new work ready for Miller Genuine Draft from Wieden & Kennedy.
Northern Light Ignites Agency Search
BOSTON–Northern Light in Cambridge, Mass., is evaluating six agencies for its $10-15 million ad account. In the hunt are Mullen, Wenham, Mass.; CGN Marketing & Communications and Ingalls, both Boston; and Ogilvy & Mather, Gotham and Jordan McGrath Case & Partners/Euro RSCG, all New York. There is no incumbent. A decision expected in May. The Web-based business-to-business information service provides content from numerous media sources, including Billboard, a unit of Adweek parent BPI Communications.